Did you sign up for my free video e-course yet? In 3 days, learn: why you should be positioning yourself as an expert TODAY, how to save time on social media strategy by choosing the best social platform for your business, and how to turn your existing and future followers into customers! Get instant access to the course by signing up via the link in my profile!
There are still a few spots open for my Business School which includes either the Photo Styling or Business Strategy Workshop, or both! If you aren’t sure how to style brand photos, or can’t think of things to take photos of because you are service based, check out my last post! Save your seat with just a deposit via the Business School link in my profile. Mastermind members get 20% off their tickets with the coupon code posted in the Facebook group!
If you’re like me, you’re constantly running out of fresh content to post on Instagram. Most businesses that are service based (coaches, designers, educators, etc) have a heard time knowing what to even take pictures of in the first place. When @inspirebusinesscommunity and I were planning our joint photo shoot, I instructed each business owner to bring props that they used in their business everyday and that represented their brand. Janelle of @jksandcompany brought some branded materials that they give their clients, along with this hand-drawn kitchen layout (image 1). The inclusion of this drawing really showcases the personal touch that clients can expect when working with them. Sarah of @wellfolkrevival brought her favorite cookware along with the farm-to-table ingredients from her farm. @Jenelschaffer collected art supplies for her photos, while Mara of @morespace_organizing represented her personal organizing services with her personalized envelopes, notebook, and desk/drawer organizer. What items could you use to represent your brand if you’re a service based business? I’d love to hear your ideas in the comments below!
It’s #socialsaturdaytip time! This week’s tip is: When creating a social media or marketing strategy, define your WHO. I made the mistake of putting my brand and business out there without thinking about who I wanted to reach and what they truly needed help with. I figured “social media strategy” was helpful to everyone, so why not try to talk to everyone? This little mistake probably cost me a lot of business because I didn’t want to “miss out on clients” by being too niched down. Are you making target market mistakes too? Check out my latest blog post, The Top 3 Target Market Mistakes Most Entrepreneurs are Making. If you were making one of the listed mistakes, what did you do to change it? Let me know in the comments below! #theeverygirl #girlboss #bloguettes #blogginggals #girlpreneur #fueledwithheart #heartcenteredbusiness #pursuepretty #wearethecreativeeconomy #mycreativeempire #societygal #youbelong #wemakecreative #thecreativegrid #calledtocreate #caffeinateandconquer #lessworkmorelife #buildingbossladies
I had such a blast photographing 20+ businesses with @inspirebusinesscommunity a few months ago. Here’s a snap of me taking some flatlays for @rachelklinecreative with her sweet girly. If you need brand or product photos, I take on a few product photo projects a month! Contact me for more details!
Does your workspace lack great light? I took this original shot (swipe right) when my studio was almost black during a dark storm in the middle of the day. I brightened the scene in my iphone camera before taking the shot (it was darker than the original), then I brightened it further to a savable and sharable image with a free editing app. Learn how I combat poor lighting (and sooo much more) in my upcoming Photo Styling Workshop. Get all the details via Business School, link in my profile.
Do you struggle with defining your target market, or have trouble talking to them on social media? Did you skip the process of creating your target market and just decided you are your own target market? If any of these sounds familiar, you’ll love my newest blog post! The Top 3 Target Market Mistakes that Most Entrepreneurs Make. Link in profile. And if you’re local and want more guidance defining your target market and how to speak to them, sign up for my workshop Business Strategies taking place at @Hingework on May 12th! (Business School link in profile). #theeverygirl #girlboss #bloguettes #blogginggals #girlpreneur #fueledwithheart #heartcenteredbusiness #pursuepretty #wearethecreativeeconomy #mycreativeempire #societygal #youbelong #wemakecreative #thecreativegrid #calledtocreate #caffeinateandconquer #lessworkmorelife #buildingbossladies
Anyone else love a good pullback?! It’s so fun to see how a styled image was actually just a pile of props on the floor ;) These photos are from my stock photo bundle, available in my shop for only $25 via the link in my profile!
If you’re local to PA and have been wanting to get my help on business strategy, specifically social and/or email marketing, now is your chance! There are still a few seats left to attend the Business Strategy portion of my Business School Workshop. Learn more via the link in my profile! #theeverygirl #girlboss #bloguettes #blogginggals #girlpreneur #fueledwithheart #heartcenteredbusiness #pursuepretty #wearethecreativeeconomy #mycreativeempire #societygal #youbelong #wemakecreative #thecreativegrid #calledtocreate #caffeinateandconquer #lessworkmorelife #buildingbossladies
PHOTOGRAPHY & BUSINESS CLASSES! @inspirebusinesscommunity and I are so excited to finally announce that Business School, a full day event at @hingework is open for registration. Because I know a lot of you really want to learn photography, while photographers only want my help with strategy, I have split the classes up so you can purchase just one class. Or, if you’d like to attend both classes, you can purchase a full day ticket and get a discount. The event is May 12th, and the Photo Styling Workshop is from 9-1. There will be gorgeous pieces provided by @treasured.events, stunning florals by @wildflowersbydesign, and pretty treats by @bakingtarastreats. You’ll bring whatever products or props you want, and we’ll spend hours styling products and taking photos. No DSLR required! Learn to take better photos with just your iPhone! The Business Strategy workshop will be from 2-5:30, and we’ll cover strategies, website updates, social media, and email marketing. To find out more info or purchase your ticket, click the link in my profile and select “Business School”. #theeverygirl #girlboss #bloguettes #blogginggals #girlpreneur #fueledwithheart #heartcenteredbusiness #pursuepretty #wearethecreativeeconomy #mycreativeempire #societygal #youbelong #wemakecreative #thecreativegrid #calledtocreate #caffeinateandconquer #lessworkmorelife #buildingbossladies
Are you confused by online marketing, specifically the idea of creating and setting up an email funnel? I am now offering a full service email marketing program for online brands! Get your email funnel up and running in less than 4 weeks, with a social ad campaign to boost your list growth on day 1. Learn more via my website!
I had to share more behind-the-scenes and final photos from my bundle shoots. These photos are from my Wellness 3 bundle. And if you’re local and looking to improve your photography, check out my post from yesterday about my upcoming workshop!
While taking professional product shots for @lancasterlasercompany this week, I grabbed this quick iPhone shot (for my BTS photo bank). I pulled the image into my favorite editing app, made a few tweaks, and was blown away by the difference between the before and after (swipe!) While having a well lit original shot that is composed and styled correctly, editing can make quite the impact for iPhone shots. If you’re interested in learning more, check out my Photo Styling Class that is happening May 12! More info via the “Business Class” button link in my profile! 📸 If you aren’t local but want photo styling, would an online class be of interest? Let me know in the comments!
Because teaching is one of my big goals for 2018, I have a free video course teaching entrepreneurs how to get noticed online! Grab your free course & workbook by signing up via the link in my profile. If you’ve already started watching, what was your favorite takeaway so far? Let me know in the comments below!
There are only 10 spots left (at the time of scheduling this post) for my Business School.Grab a ticket for just the Photo Styling, Business Strategies, or both. Check out mystories for the full schedule of each class. (First image by me, second image by @abigail_jeter)