“It was an a-ha’s and lightbulbs kind of day today!”⠀ ⠀ You know when you work really effing hard at something and you can actually feel it, physically? Even though it’s all mental work?⠀ Sometimes my strategy calls feel like that, like I’m getting a really good workout upstairs in that soft, gushy brain matter.⠀ ⠀ I know my clients feel it too. I liken it to plodding through quicksand with jungle vines swinging at you from every direction while you’re fighting to gain some ground.⠀ ⠀ Those days that I go into battle with a tough problem, are also the days I feel most victorious.⠀ ⠀ In this particular instance, we were stepping in to a really undefined problem. This wasn’t a “I’m not sure who my target client really is” or a “I want to help baby seals but can’t figure out how”. This was just “something’s not working and I just don’t know what”. ⠀ ⠀ These are always the tough ones, particularly when the business owner is already pretty business savvy herself.⠀ ⠀ But we did it. We gained ground. We shone some light in shadows where the real troubles were lurking, making themselves unseen.⠀ ⠀ It’s days like this that I love my framework. It just works for drawing out all the pieces that need to be free.⠀ ⠀ Someone asked me yesterday if I could just build a training program to teach people the same framework. Maybe? But I also know how much of my success comes from plain experience - the scars and battles and forehead thumping lessons.⠀ ⠀ And that’s why my client chose me to help bring her into the light. She knew that sometimes we all need another set of eyes, another perspective. When all we see is a blur of questions, a peer can help see through all the muck.⠀ ⠀ I remember the moment when the lightbulbs started going off. She smacked her forehead and said “There it is! Right there in front of me!” (Sound familiar, @designmancy?) And that’s often right where it is - at our feet.⠀ ⠀ What lightbulbs have gone off for you lately? Did you see them coming or was it a forehead-slapping bolt of recognition out of nowhere? 🌩
There are many pathways to success, whatever your chosen definition of success is (and this will shift over time).⠀ ⠀ This is good news because every one of us is likely to work best in different ways, with different combinations of all the things we need to be right.⠀ ⠀ In the days of yesteryear (yes, I just said ‘yesteryear’), there was one path and one definition of success. If you didn’t strive for that same goal and excel along that same path, you were unlikely to be held in the same esteem as those that did.⠀ ⠀ What makes our current business environment so freaking fantastic is that the Internet apocalypse of business stagnation blew that world up into tiny molecules and now we’ve got a kaleidoscope of opportunities, reflecting on splinters of the old world.⠀ ⠀ What’s more, every day new paths and new successes are being forged, and as we mature, we see how doable that crazy vision you’ve got is.⠀ ⠀ In this world we’re in, being an outlier is an advantage. In fact, status quo is a death knell. Hyper differentiation has taken over and we are all trying to be unique.⠀ ⠀ Yes, that starts to cause some issues when labels and identifiers become insane and non-sensical (“Glitterpreneur”? Really?), but I believe in common sensibilities eventually taking hold and rewarding the true innovation.⠀ ⠀ When you’ve been around long enough, like me, this gets exciting because the earth is fertile for enabling anyone to make a vision come true, with a little help and experience.⠀ ⠀ Imagine each business owner on their own pedestal, beaming broadly at the achievement of their own brand of success, happier than anything that they made their current dream come true.⠀ ⠀ Follow your instinct and do what feels right. Toss aside what’s been done before and piece together what could be. You’ll get there, just like anyone else can. ⠀ ⠀ And, not only that, you’ll have an amazing and unique story to tell about your journey to where you are. ⠀ ⠀ Until your next goal, when you’ll start all over again on a whole new journey. ⠀ ⠀ What does success look like for you right now? How has your path looked different from others? What are you dying to try that’s outside of the “norm”?⠀
Let people enjoy things before you upsell them.⠀ ⠀ In all this talk about email funnels and marketing funnels, we are always in such a rush to move a customer through to the next stage of their buying journey.⠀ ⠀ However, it takes just the right timing to ensure that your customer is in the right place at the right time to sell them on that next stage of working with you.⠀ ⠀ If you don’t let your people enjoy what you’ve just given them how are they going to know that that next thing is going to be just as good?⠀ ⠀ Imagine that I just sold you a nice relaxing massage, but before you even got on my massage table I asked you if you would like to buy a full day at the spa?⠀ ⠀ How would you know you even like being here? How would you know that you like the services I provide? How would you know how you’re going to feel after an hour of treatment?⠀ ⠀ Chances are, you’re not going to be nearly as likely to say yes to my offer as if I asked after I had just given you an amazing hour long treatment and you are feeling blissfully relaxed.⠀ ⠀ In this day and age, when our customers are bombarded with offers and competition for our attention and money, we need every opportunity to count.⠀ ⠀ In the time between your customer buying your first offer and the time that you offer an upsell, there are so many things you can do to make that customer feel special, or more drawn to you.⠀ ⠀ If you take your time and look at this period as an opportunity to build a relationship, you take the pressure off yourself to make your next sale and turn your attention to your long game.⠀ ⠀ This will pay off for you in spades over and over and over again. Whether you are engaging with your clients in person, through email, in groups or any other way, building trust and an experience should always be your first order of business.⠀ ⠀ So take a breath and imagine your customers turning your service or your product over in their hands, looking in all the nooks and crannies and really experiencing what you have to offer.⠀ ⠀ Let that be the goal, and when the time is right to move them forward as your customer, chances are you’re going to have a much easier time getting a “yes”.
“It’s just so hard to work on and in your business at the same time.”⠀ ⠀ Yeah, it is. ⠀ ⠀ So stop trying to do them at the same time. 💡⠀ ⠀ There are two tricks to being able to keep the tactical and the strategic sides of your business going in parallel.⠀ ⠀ One, which is unlikely to surprise you, is to create a schedule, like actually in your calendar, where you hold a certain block of time each week (at least a couple of hours, preferably a day) that is absolutely, unapologetically dedicated to your strategic projects. ⠀ ⠀ Not your admin work.⠀ Not your busy work.⠀ ⠀ Strategic work. All the things that move you forward and nudge you towards that next milestone.⠀ ⠀ Great, so that’s scheduled and you’re going to covet and protect that like your mom’s silverware at your teenaged house party. Right?⠀ ⠀ The second trick to staying current on your strategic activities is to plan your work down to the task level, so that you can accomplish it within a couple of hours, max. ⠀ ⠀ This way, you never have to roll into that precious scheduled time and spend the first half hour poring through scribbles on post-it’s and in notebooks to remember what you thought you might work on today.⠀ ⠀ Nope, that’s productivity suicide.⠀ ⠀ My clients go through a rigid planning process that I am sure makes their eyes bleed at the time but allows them to be super duper extra disciplined with their time. ⠀ ⠀ The results? Well, they speak for themselves...⠀ ⠀ 💰 40% growth in monthly revenue for the last three months straight⠀ ⠀ 💸 Reached half of last year’s total revenue in the first two months of this year already.⠀ ⠀ 🗒 Built a whole new program in two weeks.⠀ ⠀ 🏅 Doubled program pricing and sold one two hours later.⠀ ⠀ 🦄 Reached product sales goals within two months.⠀ ⠀ And the list goes on...⠀ ⠀ 👆 Every single one of these results are real, friends. Want the references? I’m happy to chat. (If you’re one of those listed, take credit in the comments!) ⠀ You see, it’s not me who did this for them. They did it themselves. But they had a plan and the discipline to stick to it by focusing on small, achievable wins.⠀ ⠀ Where can you start focusing your time in bite-sized pieces?