There’s nothing shameful in selling something people need. In fact, there’s a good chance you’re helping them find something they couldn’t before.⠀ ⠀ I can’t tell you how many times I’ve talked to business owners who have been shamed for asking for money for their services.⠀ ⠀ The irony is that these are usually the ones who are helping in the most selfless ways, with problems that are particularly difficult or emotional.⠀ ⠀ I’m talking about the healers, the health coaches, the spiritual and the emotional guides.⠀ ⠀ “It’s a crime that you are asking for money to provide this service!”⠀ ⠀ “You’re excluding people who you can help!”⠀ ⠀ “Stop capitalizing on other people’s problems!”⠀ ⠀ Yet these are the same people that would shell out money for a doctor or a lawyer if they needed one. Do they call them out for running a racket? Nope.⠀ ⠀ Let me tell you a story...⠀ ⠀ I have a problem with my body. There’s a part of it that’s broken. I’ve spent 30 years trying to get a diagnosis and finally I got one a couple of years ago. An obscure problem, not that common, and the clinic that diagnosed me didn’t offer much in the way of fixing it.⠀ ⠀ I was super frustrated because now I finally knew what needed to be fixed but my system wasn’t prepared to help. ⠀ Well, enter The Internet. I stumbled upon a lady in Florida who was a health practitioner and had endured the same problem, and created a course to help others. Did I think twice dropping $300 for that course? Nope. It was like an answer to my prayers.⠀ ⠀ I was THANKFUL she was there and had made it easy to find exactly what I was looking for.⠀ ⠀ You don’t owe anyone your services for free. They have value just in the fact that you’ve made them specific and available to those who need them. ⠀ ⠀ And the irony? People don’t value free things. They won’t work at them and they won’t take them seriously. ⠀ ⠀ If you really want to serve those in need who can’t afford to pay, then create a scholarship or offer a one-off deal privately but never, ever feel shame for asking someone to pay. You’re worth it.
When in Oregon... #doublemountainbrewery
Speaking of self care... I’ve decided to disappear for a few days of much needed rest, relaxation and kiteboarding. You know when you decide to do something and everything just aligns (like in your ideal business)? Well, this is my backyard of the AirBNB I found. Nestled in the trees, absolutely quaint and quiet but only blocks from downtown Hood River. Bring on the doing nothing!
Never stop building your brand. Make everything you do strengthen what you stand for.⠀ ⠀ Let’s get something clear here, first.... your brand is not your logo, or your colours, or the font you use on your website. Those are your visual identity.⠀ ⠀ When I say brand, I mean “what others say about you” (learned from my BFF and brand strategist @lv.creative). Your brand is the essence of your business. It’s the culmination of what you do and say and the way you choose to get things done.⠀ ⠀ It’s the reason your perfect clients will turn their heads when you appear and stare at you with laser focus because you are *it*. ⠀ ⠀ What would those people say about you? Those perfect clients?⠀ ⠀ That’s your brand.⠀ ⠀ But proclaiming it doesn’t make it so. Your brand is not a Boolean thing that’s either off or on. And once it is so, it doesn’t stay so, unless you keep it real and true.⠀ ⠀ Every opportunity you can, you need to flex your brand muscle. You need to train and feed that puppy so it stays alive and healthy, and continues to grow.⠀ ⠀ Once you start to think of your brand as something you need to maintain and uphold, it starts to permeate everything you do.⠀ ⠀ Show, don’t tell. I can say I am more experienced than my competitors till I am blue in the face but if I don’t prove that to you, it’s never going to be something you say about me, and therefore it ceases to be my brand.⠀ ⠀ In this realization, you should really be building two plans - a marketing plan and a brand strengthening plan. One is your opportunity to tell the world about what you have to offer and the other is a plan to give them reasons to believe. These two efforts often get mixed together but when I work with my clients, we purposely split them out because brand strengthening is distinctive and surgical and is never done well when confused as marketing.⠀ ⠀ In everything you do, all the visible ways you show up, remember that you are constantly building your brand, always keeping it healthy. ⠀ ⠀ Knowing this, what are some ways you can build out your brand? Where can you be more present and engaging, compelling your perfect clients to recognize your unique gifts?