I've gotten to the point in my career where I don't work with everyone. I choose and handpicke my clients. Here's how you can get there: start saying NO. The more often you reject the clients you don't really want to work with, the more you attract the clients you do want. Listen there's power in your No. Don't say yes to everyone who comes your way. If you try to be all things to all people, you'll end up being anything to everyone. And, you'll lose yourself in the process and eventually HATE what you do. What is your gift? What are you talented at? Figure that out and build your brand around it and PERFECT IT. Be darn good at it! That's how you get to the point of only working with the clients you desire to work with and have the POWER OF NO. #60SecBrandingTips #thepeoplestrep #branding #branddentity #brand #branded #brandambassador #brandingtips #branding101 👇🏾Check out my website for more advice on branding👇🏾 www.cortneyssargent.com www.sargentbranding.com
There is a lot of noise in the market today. So much is fighting for our attention and we have to choose who we give that precious attention to. When it comes to business and branding, you must be aware of this. The best way I've found to stand out and cut through the noise in today's society is to BE YOURSELF and build a personal brand around who you truly are. There is only one you. No one can do what you do the way you do it. So why spend your time trying to be something you're not? Be yourself. Everyone else is taken. #60SecBrandingTips #thepeoplestrep #branding #branddentity #brand #branded #brandambassador #brandingtips #branding101 Check out my website for more advice on branding => www.cortneyssargent.com PLEASE TAG A FRIEND
#60secbrandingtip: Have a Catchy Tagline Your tagline is extremely important because in many cases it's what sells the brand. The tagline is a very short phrase that gives people an insight into what your business stands for. It should be concise and catchy. Look at it like this way: at the end of the day, what do you really do? Beyond physically providing a product or service, what value do you give your customers and how can you say that in a catchy, marketable way? For McDonalds, they provide their patrons with more than just a burger; they give them experiences that make them happy. So, at one point their slogan was “We love to see you smile”. Now it’s “I’m loving it”. For Chick Fil A, they have a cow as their mascot saying “Eat more chicken”. It’s a fun way to get their message across. Nike is an inspirational brand and their tagline is “Just do it”. They motivate people to get moving and take action on whatever it is they want to accomplish in life; it’s bigger than shoes and clothes; it’s a movement. What value do you bring to the table and how can you say it in a catchy way? Refer back to your positioning statement. What do you do? Think big picture. For a landscape company the positioning statement is “We transform lawns and landscapes for residents to enjoy their outdoor experiences.” Bouncing off of that, a tagline could be: “Transforming yards into outdoor experiences” And that's how the two tie in together. Pretty cool, huh? To learn more, enroll in my course called Brand Building 101: http://bit.ly/2xLLoK5 #60SecBrandingTips #thepeoplestrep #branding #branddentity #brand #branded #brandambassador #brandingtips #branding101 Check out my website for more advice on branding => www.cortneyssargent.com PLEASE TAG A FRIEND & SHARE!!!