We LOvE BruNCh!
”All journeys have secret destinations of which the traveler is unaware....” #AddSugar at @jackswifefreda 🐙🌬🧼🥠
Good morning Saturday! ♥️ Soho • West Village • Chelsea
HAPPY BIRTHDAY LAFAYETTE ST! 🎈🎈🎈 #JacksWifeFredaBirthday ⬅️ 💛 • • • • • • • • • • • • • • • • • • • • “If you were going to give the cuisine a long and unwieldy name, it might be South African Israeli Jewish Grandmother Cuisine.” —New York Magazine @nymag Jack’s Wife Freda is an immigrant love story, times two. Freda and Jack met and married in Johannesburg circa 1930. They had two children and a handful of grandchildren. Their grandson Dean dreamed of the America he saw on TV, and as a teenager packed his few belongings and began his great adventure. In 2003, life took yet another turn, and he met Maya. She too had emigrated to New York to find that special something. Sparks flew, and another immigrant love story was born. They were married in Maya’s homeland, Israel, at their spiritual center of the Western Wall. With a passion for the hospitality and restaurant trade, they worked separately and together in many downtown establishments. In 2007 they were blessed with their firstborn Noam; as their family grew, so did their desire to open their own special place. In 2011, their son Bennie arrived and more good fortune brought a space on Lafayette Street. Inexperienced but determined to take a risk on themselves, they settled on the name of Jack’s Wife Freda, invoking the memories of being welcomed home again by loved ones. Dean’s grandmother Freda was a wonderful host, gracious and warm with family, friends, and strangers alike—and there was always lots of food. So, on Friday, January 13th, 2012, we opened, summoning up all our courage, a handful of determined and generous souls and our favorite clothes. Seven years later, you can find us here still, as well as at our newer locations on Carmine Street in the West Village, and West 16th Street in Chelsea. Our menu is filled with dishes we know and love from our childhoods in Israel and South Africa (with a few New York favorites). Our love for our adopted hometown NYC is reflected in everything at Jack’s Wife Freda, from our lively atmosphere, all-day dining hours, and understated digs. Breakfast, lunch, dinner, and classic cocktails are served 7 days a week. @sarahhochman 🎉
When we moved to NYC in the late 90’s it was always heart warming to know that we were supported by the community of New York City, and we had somewhere to go for the holidays. Being able to go to our favorite local restaurant felt like home, felt like family & became our very personal tradition - and we are happy to say we are open today for YOU. ♥️ Xmas eve TODAY we are OPEN at all 3 locations till 8PM come visit! (at Chelsea, West Village or Soho) ♥️ & on XMAS DAY we are OPEN at our Lafayette location ONLY 8:30AM-8PM HAPPY HOLIDAYS 🌲✨ (closed on Xmas day at Carmine and Chelsea) ♥️ For all those who need a place to celebrate, start or continue a tradition, or just BE- our Jack’s Wife Freda family is here!
It’s been a magical first month in Chelsea... come join us for more! ♥️🐇:) 📸: @henry_hargreaves_photo
Jack’s wife Freda on Carmine street turns 4 years old today! 🎉🎈we love feeding you, we love caffeinating you, we love being part of this West Village community. Come celebrate with a little bubbly🥂! & all the LOVE to the people we work with♥️ for all the energy you bring to the table everyday. Go team jack’s wife Go:) 📸 @henry_hargreaves_photo everyone’s invited ☺️