So excited to finally show off the new brand for @sffloralstudio -- she was the winner of a brand identity package during my website launch party at the beginning of last month. Check out her full brand in my stories today ☝️ -- and you can also read all about it up on the blog 💋
If you're looking for a great holiday gift for one of your entrepreneur girlfriends (or an idea for your own wish list), you can't go wrong with Girl Code. This book is delightful + inspiring, and will have you feeling a huge lift by the time you're finished. Definitely can't recommend it enough! 💋
Take a seat, friends — it's time for a lesson. - According to Tech Client, 70% of consumers learn about a company through articles rather than ads. - It makes sense when you think about it: people go to Google, type in whatever it is they're searching for, and tons of articles pop up. Articles that include blog posts. - Can you guess what I'm going to say next? - You miiiiight want to consider starting a blog for your business. Need more convincing? Here's another statistic from Tech Client: having a blog can get you a 434% higher ranking in search engines. - BOOM. Get writing, friend! ------------ Need to get your blog on target before the holidays? The Girl Brand's Blog Strategy sessions are designed to help small businesses master their blogging strategies, audience targeting, and content reach. We only have a couple spots left before the new year, so don't miss out — head to our site to get started today! 💋
It's colder than cold in Wisconsin today -- and it's making me miss my garden. - Sooo, I'm playing with the houseplants. Making sure they're happy (fertilized) and warm (not too close to the windows) for winter. - I'm always looking for fun new varieties of plants to add to my collection, so share your favorites below! 💋
I just found these prints from @willowandwhitestationeryco and I'm over here like 😍😍😍😍😍 - If you need me, I'll be off staring at everything in their shop. Toodles. - PC: @willowandwhitestationeryco
Let's talk about your content marketing — aka your blog. - There are three very important types of content you should be posting for your audience: 1. Informational + Evergreen. These are the backbone of your blog. They share information that doesn't go out of date so your audience can find quality info on your website — whether they read it the day it's posted or two years later. 2. Inspirational + Motivating. This type of post is great for inspiring your audience to take action now. It's a key factor in their decision-making process when considering whether to buy, or who to buy from. If you can make them feel good about their purchase, and show that they need it, they're much more likely to seek you out. 3. Innovative + Different. Blogging is a huge industry in this day and age. Your competitors are probably already doing it. But don't let that discourage you — instead, use it as motivation to think outside the box and create content your competitors aren't. Setting yourself apart and showing that you have something different to offer is a major asset. - So, now it's time to start planning your content. Think of where you are now, and where you want to be in the new year, then jump in before you have too much time to think. You got this, yo! ------------ Need to get your blog on target before the holidays? The Girl Brand's Blog Strategy sessions are designed to help small businesses master their blogging strategies, audience targeting, and content reach. We only have a couple spots left before the new year, so don't miss out — head to our site to get started today! 💋
Soooo in love with the moodboard for Shamonda from @nesting41 💋 - Her new brand and site will be launching soon and I can't WAIT to show it off! - Sound off with your thoughts in the comments!
I got to spend some happy hours crocheting this weekend, which is one of my favorite winter hobbies. And yes, it's basically winter in Wisconsin, at this point. Boo. - But, that means the season of cozy sweaters, warm blankets, and hot tea is here, which are three things I love about winter. So, looking to the positive and excited about all the cool things I'll get to create in the coming months! 💋