M o n d a y . . . Today looks a bit like this... newborn snuggles and maybe a dog walk later. The house is a state and there’s a million things on my virtual ‘to do’ list but today I’m simply soaking up every second of this 💕
Audacity is a copywriting course for authentic brands. It’s about writing truthfully for your business and showing who you are. It covers all of the fundamentals of writing copy for your Home and About pages. Your Work With Me page, emails, blog posts, social media and more. But most importantly, the exercises will help you identify your core messages and values so that you can extract the essence of your brand and show yourself, attracting the perfect clients and with copy that isn’t created to impress but shines a light on who you really are. #unconventionalcopy
M a n I n T h e M i r r o r. . . To attract the right clients you need to show yourself authentically. Too often the person reflected back at us is not who we are but who we think we should be; what we think will win us the job, land the promotion, impress the client... using smoke and mirrors to get the sale. But facades fade fast and maintaining false personas might secure the short term sale but not the long term relationship and trust me, nobody wants a one night brand. So instead of using your content to turn into a chameleon, stay true to you so that the person looking back at you is someone you’re proud to be and not just a persona you created. Only then will you attract what is meant for you. Only then will your art (and your life) have real meaning. In the words of Michael Jackson, “if you want to make the world a better place, take a look at yourself and make a change...”
I love this and couldn’t agree more! Artists, writers, creatives and spiritual sisters unite! Image from @thewildfeminine
I created Audacity to put together an accessible programme for creating courageous content for authentic and artisan brands. It’s not just about converting your customer, it's about writing wording that is true to your brand and distils the essence of who you are, portraying your passion and providing a creative copywriting course at an achievable price point. Audacity is for those who have the courage to tell their truth...
I loved working with this talented lady on her project, crafting a strapline that summed up her essence and brought out the romance in her brand...
Having children is the most amazing thing in the world. But it’s also the toughest thing in the world. Physically, mentally, emotionally. I exist in a permanent state of fatigue and the fluctuating hormones certainly don’t help matters. I know how lucky I am to have two such incredible daughters but I would be lying if I didn’t say how lonely I find this time. Maternity leave strips away a massive part of my identity (my work) and leaves me feeling more exposed emotionally and aware of my lack of friendships outside of the comfort of my creative community. The writer in me is forever at the centre of the action with a queue of clients awaiting a space, but the woman in me is often solitary and solo, craving connection with fellow females and authentic mothers. Sometimes motherhood can bring to light friendships that are one sided or insincere, making me question whether I’m now too old to be finding fellow fierce, feral types or whether now is the time when I’ll come into my own and find other strong women that don’t envy my strength or diminish my shine but those that are willing to smoulder... shoulder to shoulder ✨