Are you a roadie looking to get off the beaten path, and find some traffic free roads and trails? Check out the revamped 2018 Diverge from @iamspecialized. With a sub 900g frame weight, progressive spring future shock, and room for a 42mm tire; this beast will let you tackle any road.
From geometry and technology to components and features, the @cervelocycles R Series has been fundamentally re-engineered, revised and reinvented. This is one you need to see in person.
In town for Ironman Boulder? Don't miss your chance to meet @mirindacarfrae and raise some money for @worldbicyclerelief! ・・・ In town for @ironmantri Boulder? Join me for a burrito at @chipotlemexicangrill to learn more about @worldbicyclerelief on Friday night! I'll be there at 5:30! Can't make it donate your burrito money online at Https://worldbicyclerelief.org/en/story/. Big week celebrating Newbalance Global Volunteering week. #NBGivesBack. Good luck to all the athletes! Thanks @chipotlemexicangrill
The @rokasports Phantoms were @outsidemagazine sunglassGear of the Year in 2017. We'll have them in store for Ironman Boulder this week to try on and purchase. Add a little style to race day.
Come by this Thursday for a fun pre Ironman event with The Voice of Ironman @ironmanvoice! ・・・ Colorado Multisport and The IRONMAN Foundation present Storytime with Mike Reilly, to support Paradox Sports' adaptive outdoor adventure programs in Boulder. RSVP now for this fun and FREE event with The Voice of IRONMAN on Thursday night, June 8 during IRONMAN Boulder race week. Silent auction prizes include a bike fit and sweat test from Colorado Multisport and lunch with Mike Reilly! Seating is limited, RSVP here: bit.ly/ReillyStorytime #IMBoulder #RaceForMore @coloradomultisport @ironmanvoice @paradoxsports @im_foundation @ironmantri
Boulder Ironman athletes, don't miss the chance to come learn more about the @cervelocycles P5X from some of the minds behind it. World class triathlete @rachelsjoyce, renowned bike fitter and friend of the shop @matsteinmetz, and Cervelo marketing manager Lesley Loughlin will be presenting. See you there! Event link in bio.
We're excited to have multiple @xterraoffroad world champion and all around awesome human @lesleydoestri coming by the shop this Saturday at 6:45 to promote her new book The Brave Athlete: Calm the f*ck down and rise to the occasion. She'll be digging into the premise behind the book and answering an questions you may have. Link to the event page in our bio.
We get to work with some of the best athletes in the world, to make sure they are getting the most out of their equipment. We recently had the privilege of building this one of a kind @bikeonscott Foil for former CU Buff and reigning ITU World Champion @floraduffy. Our in house wizard @tqhopper knocked it out of the park, again. We couldn't be happier to see her go out and smash @worldtriathlon Yokohama, and bring home the W on her new ride! Here is Flora's reason behind the custom design: The colors are based off the Bermuda Flag 🇧🇲 Flowers represent the Bermudiana Geometric shapes on the fork: Bermuda Triangle Lighter blue on the fork: the Bermuda waters. 🌊
We hope you got outside this weekend to enjoy your favorite roads, and explore some new ones! 📸@kwithrow3x