The customer experience is quite possibly the best marketing plan, business strategy, value add, and lead generator tool. Customer service is unique to each business. But no matter what your business looks like, it starts with truly seeing and knowing your customer. What is one way you give a memorable and fantastic customer experience?!!
Who here has enjoyed, seen, Instagrammed (we see you), talked about, or (if you are throwing shade) have been annoyed with the Pumpkin Spice Latte epidemic? It is literally everywhere and has taken the coffee and social media world by storm. The thing is, Starbucks hit it out of the park with their marketing strategy around the famous #PSL. The reason – they use it to tell a great story. They take advantage of every communication avenue and brand experience, align them with all things fall and pumpkin and continue feeding an infamously successful autumn monster, which ends in sales – lots and lots of sales. Well done, Starbucks, well done. Want to hear more? On the blog, Hailey our Story Strategist is diving into the reasoning behind Starbuck’s marketing success. Follow link in profile for this fantastic weekend read!!
“Always deliver more then expected” - Larry Page.
Here’s a little behind the scenes that is a very accurate depiction of what ‘getting THE shot’ looks like! Do you ever find yourself balancing on ladders and windowsills, standing on tables that have wheels, fitting into tiny spaces and more just to get the perfect shot? We totally do and it’s so worth it!
Because the light was just too pretty and we figured that we needed to give a little shoutout to our coffee for giving us that little afternoon boost that is sometimes much needed. Anyone else excited for a great week??
We started off the week catching up details, reviewing projects in motion, and scheduling travel dates for the remainder of the year - some of them taking us to Brooklyn and New York. We love visiting clients in their space and taking the understanding we gain to shape their story. We are excited to see several client's brand stories come together and complete over the coming weeks so stay tuned!
There is nothing more artistic than loving people Vincent Van Gogh // For sure! And we add.... loving people is one of the best branding business strategies ever.
Our team talks a lot about caring and we believe it is crucial for several reasons. We all want to be a part of something we care about. We care about our team, work, and vision. In addition, we want to feel cared for as an individual and work with others that we too care for. When we are asked to go above and beyond our job description, the caring culture allows us to take the risk. Lastly, truly caring for our clients leads to happy clients and a growing client base. Building care into all levels of the work culture is at the foundation of finding the right people to grow a great team. On the blog today, Char is talking about how to build a team that cares. Link in profile. And most definitely we love working with clients that also care - just like @themainstreetexchange who this photo was taken for.
This week we’ve been designing marketing materials for clients, building websites, culling & editing images from shoots and much more! It’s in those busy seasons when, even though you might need an extra few cups of coffee, you are so thankful for the work and the clients that you have. So we say bring it on!
It's a new month and we are ready for it! We love the new opportunity that a new month holds. Here's to a great October! If you missed Lindsay's blog post yesterday about the art of listening well, check it now in the LINK IN BIO!