Identifying who your target audience is can be tough so we sifted through some of our favorite questions that accompany the target audience portion of our workshop and put them into a discovery workbook that you can download and work on at home. - Inside this workbook are the crucial questions that need answers if we want to serve our market well. So whether you are just getting started in the branding process or you are looking to refine your communication efforts, its time to get to know your target audience. Business IS people and we believe that in order to do business well, we need to know our customers better than they know themselves! Download the workbook in the LINK IN BIO!
These past couple months, we've been working on something special and we just can't keep it a secret anymore! On Friday we share a project that we think you'll be pretty excited about too!!
Brand experiences are created many ways : digital, storefront, your product, and much more. But good ones all have something is common, they make us want to go back for more which then creates lifelong fans. This lodge gave an incredible experience - everything from online to walking through the front door. Compelling brand experiences don’t just happen - they are created with intention.
Do you ever have those weeks where you look at the calendar and every single hour is already full?? That's what this week is for us, but honestly we're pretty pumped about it. We've got so many projects in process right now and even though it can feel crazy sometimes, we are just so thankful for all of the different ways we get to influence and transform these brands!
Some evening light in our workspace - home to long meetings, endless french press refills, and dreaming with clients.
We are SO excited for the launch of @revolution.lancaster’s new jewelry line, BARE! - Walking with them through updating and curating their multiple visual touchpoints has been such an honor for us. When we have clients whose story and mission are so deeply integrated into their products, we can’t help but dream big together!
This week’s branding projects and marketing strategies made possible by : coffee.
Just a little #moodboardmonday action for your inspiration cravings.
Just a little peek into our branding process - brainstorming logos with a client, sketching them out, creating and re-creating. We love this part of the process!
Happy weekend friends! We love spending these days with a mixture of resting and visiting new spaces. What does your ideal weekend look like?