Marketing is no longer about the stuff that you make, but about the stories you tell - Seth Godin. A fantastic product is essential to compete, but a fantastic product alone is no longer enough today. Our customers are smart, intuitive, and they have a lot of options - today we must earn trust and love before they hand over their hard earned cash. Knowing our brand story and knowing it well, is the first step to connecting with our market, forming trust and earning love from committed customers.
Styling and providing creative direction is such a big part of what we do and today we were doing just that while we were shooting a styled wedding shoot for @brickgables - one of our amazing clients! Check out our Insta stories to see lots of behind the scenes including googling how to fold napkins to look elegant and challenging our skills to decorate a cake with florals!
Today has been a FULL day preparing for a client shoot tomorrow for @brickgables. It takes a lot to pull photoshoots together, but it is so worth it! Also, did you catch Lindsay's blog post about embracing change and letting it grow you? If not, check it out the link in bio!
Life is full of circumstances, big and small, that throw us for a loop and elicit feelings of stress and uncertainty. Sometimes even when circumstances are unchanging, we feel a shift internally of emotions or perspective. Time and time again we are faced with change and our reaction to the unknown determines how well we navigate life’s ups and downs. The process of embracing change is not an easy one, but it is one we must do correctly if we want to see growth and peace of mind in our everyday. Lindsay is sharing about this topic on the blog today - read more in the link in our bio!!
It's time to get cozy, light a candle and RELAX! It's the weekend! Photo from a client shoot for @lightwellco.
We are so excited to announce that we will be speaking at the 2017 Creative Brand Summit, hosted by @copperkettleco !! It's all online and Char will be speaking alongside some incredible designers, strategists and marketers - @tonicsiteshop , @thebrand_stylist, and @withgraceandgold to only name a few! It’s all about bettering your business's brand and it's totally FREE. There will be free branding workbooks and presentations with lots of insight and actionable steps toward connecting with our audience and a creating a fantastic brand story. You don’t want to this miss this! Follow the Link in Bio to sign up for the Creative Brand Summit. We’d love for you to join us!
Being inspired by our client's passion and work is one of the things we love the most about what we do. See our story to catch today's client research that inspired. And always inspired by our friends @thechrisandclaudeco.
Just another day in the studio. Sometimes there's a little crazy mixed in. We always say - truly caring and doing good and thoughtful work is what counts - helping our clients win at life and biz is our deepest passion.
Started off the week with bang reviewing all the brand story projects, websites, and photos shoots in motion. Above is creative direction for the Myerstown borough project. It's one of those weeks where focusing in and enjoying the ride is the plan!
Happy weekend! We are going into our weekend with this quote in mind. Your passion for what you do will attract those that want to join you in that passion and partner with you in living out your vision and story. Do it with passion!!