Laugh and run at the same time! Thousands of tiny, free flowing beads in the midsole shape around your foot, shifting and squishing to absorb the impact of ever stride. Nike Joyride is officially here! 🏃♂️🏃♀️🏃♂️🏃♀️ Nike is the largest sports brand in the world. So, how does it cut through the clutter on Instagram? 🏃♂️🏃♀️🏃♂️🏃♀️ By highlighting its athletes or sports teams in its posts, Nike sends a message that fans’ focus should be drawn toward the people that make Nike the brand it is: the athletes that it partners with. 🏃♂️🏃♀️🏃♂️🏃♀️ Working with ordinary people and not just world-renowned athletes and influencers is something that the brand has done consistently to great effect. 🏃♂️🏃♀️🏃♂️🏃♀️ Who knows? You might just be soon one of Nike brand ambassadors!
What makes a Marketing Event Successful? Giving people what they DON’T EXPECT. 💡 Well-designed marketing events effectively engage existing and prospective clients. To be effective, all marketing events, must be built on a solid foundation of return on investment (R.O.I.). 💡 Event decisions will fall out of a clear understanding of objectives, core messages, and the target market. 💡 There are so many factors to consider when designing an event that suits your brand’s needs. Here are two major ones: 🚦 Content - The goals and objectives of the events are key drivers for content decisions. High production values and fancy decor can never make up for weak content or messaging. Potential clients will walk away confused. Event participants will leave disappointed and frustrated. 🚦 Technology - It can help convey the content and underscore the theme. It can also add excitement to events and engage participants. 💡 Here’s one of the last events we did for Converse this year, recruiting 150 GEN Z profiles, to be part of the unique Converse X international community. DM us for more inquiries!
Remember when inflatable flamingos invaded Instagram and still are? ☀️ The awesome thing about social media is watching the birth of trends in a viral and impactful way through influencers. ☀️ Why is Influencer Marketing so important for brands? ☀️ Today, with the creation of the internet and the popularity of social media platforms, consumers have unlimited freedom and choice over the content they wish to view. This creates a problem for brands. As their target audience continues to spread out over various forms of media, it becomes increasingly difficult to reach them. ☀️ As a result, brands discovered that influencer marketing could offer a solution to the problem. It allows brands to locate and advertise directly to their target audience. Consumers are becoming increasingly skeptical of brands and building trust is crucial. Advertising through influencers allows brands to promote through someone that a niche community watches, engages with and trusts on a daily basis. Consumers are trusting that if their influencer of choice loves the product, they will too. ☀️ We can help you develop an EFFECTIVE influencer marketing by: ♦️choosing influencers whom content aligns with your brand’s image ♦️picking influencers whom followers were obtained organically (not fake) ♦️catching the new trend of micro-influencers as an additional trusted source! ⭐️ DM for any influencers outreach inquiry!
You were so many to agree (86%!!) on yesterday’s poll: “Influencer Marketing is a powerful tool. When used properly, it can have a big impact on both your brand awareness and profit.” ♦️ And you were right! ♦️ Here’s six tips to help boost your influencer marketing campaigns: 1. Build a solid foundation for your campaign, by focusing first on your target audience and what they want 2. Choose the influencers that best fit your brand 3. Build authentic relations with them 4. Negotiate a mutually beneficial deal 5. Pay respect where it’s due and listen to the influencers’ recommendations 6. Constantly measure your influencer marketing campaigns, and amplify the content that’s performing well organically. ♦️ On a lighter note, I miss my vacations in Cyprus! 😩