Recently in the studio we have been talking about how others respond when we say we are in the business of branding and marketing. Branding and marketing has gotten such a bad rap over the years - and for good reason. Advertisements can be intrusive, slick, or just straight up annoying. And we get it. It's why we shied away from it for so long. Telling our audience about what we offered felt out of character. We genuinely love our customers and we definitely don't want to intrude, annoy, or overstep. But, despite all of that we knew that we had to let them know we have a service that would help them build their business. As we walked this journey we realized that branding and marketing was actually the perfect way to love our audience. It finally clicked. Good branding and marketing tells a great story. And great stories are remembered, loved, and trusted. We want you to feel good about marketing your product. You have something amazing to offer and the world needs to know about it. For a few practical tips about - Growing Your Customer Base - check out our latest blog post. (LINK IN PROFILE) Here is to a great weekend - you got this!
We are not complaining when afternoons include lattes and feel good energy bursts. Thanks @copper_cup_coffee! Happy weekend friends.
Gathering all the props for all the upcoming shoots that we are preparing for!! Also, today we are answering a question we got from one of our followers about communicating and connecting with clients! Q :: I'm considering freelance but am nervous about getting started, especially because of communicating with clients. I'm more on the introverted side ... any suggestions for the best way to find clients and communicate with them confidently? I'd also love help with identifying your ideal client. A :: We say, just go for it, girl!! Be yourself and know that what you have to offer is truly valuable and people want it. As for finding clients, start looking for people you would absolutely love to work with and who you think could benefit from your product. Ask them if they need help, offer to trade services, or just start up a conversation. Always make sure to validate what they are doing and let them know that you have their best interest in mind. To begin identifying your ideal client, think about who you want to sell to or who you think will want to buy your product. This can be done in a couple of ways; dreaming up your ideal client - simply just think about who would be the ultimate best customer in your eyes, or look at who is already buying from you ( this can be done through observation & sending out surveys ). Then, describe that client in as much detail as possible. Where do they live, how old are they, what lifestyle do they have, what are their hobbies, values, or spending habits, and how do they use technology - create a profile for them. Then begin to figure out their problems in relation to your product - as in, why do they need you? They usually have an external problem ( i.e. low finances or lack of time ) and an internal problem ( i.e. they want to make a difference or want to feel better about themselves ) that leads them to purchase your product. When you define these characteristics, then you can shape your messaging to reach your ideal customer.