The customer experience is quite possibly the best marketing plan, business strategy, value add, and lead generator tool. Customer service is unique to each business. But no matter what your business looks like, it starts with truly seeing and knowing your customer. What is one way you give a memorable and fantastic customer experience?!!
Who here has enjoyed, seen, Instagrammed (we see you), talked about, or (if you are throwing shade) have been annoyed with the Pumpkin Spice Latte epidemic? It is literally everywhere and has taken the coffee and social media world by storm. The thing is, Starbucks hit it out of the park with their marketing strategy around the famous #PSL. The reason – they use it to tell a great story. They take advantage of every communication avenue and brand experience, align them with all things fall and pumpkin and continue feeding an infamously successful autumn monster, which ends in sales – lots and lots of sales. Well done, Starbucks, well done. Want to hear more? On the blog, Hailey our Story Strategist is diving into the reasoning behind Starbuck’s marketing success. Follow link in profile for this fantastic weekend read!!
“Always deliver more then expected” - Larry Page.