Marketing is no longer about the stuff that you make, but about the stories you tell - Seth Godin. A fantastic product is essential to compete, but a fantastic product alone is no longer enough today. Our customers are smart, intuitive, and they have a lot of options - today we must earn trust and love before they hand over their hard earned cash. Knowing our brand story and knowing it well, is the first step to connecting with our market, forming trust and earning love from committed customers.
Styling and providing creative direction is such a big part of what we do and today we were doing just that while we were shooting a styled wedding shoot for @brickgables - one of our amazing clients! Check out our Insta stories to see lots of behind the scenes including googling how to fold napkins to look elegant and challenging our skills to decorate a cake with florals!
Today has been a FULL day preparing for a client shoot tomorrow for @brickgables. It takes a lot to pull photoshoots together, but it is so worth it! Also, did you catch Lindsay's blog post about embracing change and letting it grow you? If not, check it out the link in bio!