Sometimes you need to close your laptop, stand up, and take a lap around the room to gain inspiration. So many amazing tools are found online but let's not forget about the beauty of what is beyond our devices. Find a shadow and play with light, tape pages from a magazine onto the wall as a mood board, step outside and look at the world from a new perspective. Sometimes all it takes is making simple moves to get your brain flowing with inspiration again.
There’s always a special feeling in the air when it’s a workshop day - just finalizing details before our clients arrive!
This month we are talking all about messaging and words. Words carry weight, they have power, and to sum it all up, our words, our messaging, the things that we say each and every day truly matter. This means that we can use the voice of our business to empower and encourage our customers, clients, and community. A huge way we can do this, is by sharing our brand and business with them. This could look like a billion different things, but a couple examples could be bringing people into your process, sharing what you are working on, talking about something you are trying out in your business, or giving people a peek into your day to day. Sometimes this can feel a little weird- but vulnerability has a unique way of creating connection with those we seek to serve. Does this mean we tell everyone all the things - no! Does it mean we are real and honest - yes! Sharing the journey of your brand, relating to those around you, and creating space for those that look to your brand as an influencer is not a one size fits all marketing plan. This will look different from brand to brand and there are no secret formulas. People simply want to connect with the brands they buy from. They are looking for real stories and real people. So be real, be honest, but be professional. Take your time, be wise, and remember that what you say and what you do is important!