So I promised I would share some processes with ya'll this month... and let's just say, this month has been B U S Y. So, I'm feeling like a jerk. - Anyway, I want to talk about building email lists. Especially because the opportunity for me to gift you a free trial month of @convertkit just came up, and hellloooo, how could I not share that with you? - I totally believe the hype about your email list being the most important way to engage with your audience. And that NOT having an email list could haunt you if Instagram or Facebook were ever to disappear. Because then where would you find your clients? - But if you have a list, build it well, and treat them like gold, you'll have a following of super loyal potential customers that are going to trust you when you offer them something amazing. How can you go wrong with that? - How do I use my email list? I usually send out a round-up of my blog posts, but otherwise, I only send emails when I have something truly valuable to share. - There's no need to commit to writing a weekly newsletter, especially if you have nothing to say. HOWEVER. - Having it there, and building it up, will totally be worth it when you decide you ARE ready to send out those love notes—because then you'll feel like you're not just talking to an empty interwebs. - So, my advice is to start. Start slow, start fast—who cares—just start. It'll be sooo worth it in the end. - Now, if you're ready to test out ConvertKit, check the link in my bio ☝️. You'll go straight there, and you'll be on your way to building that awesome email list in no time. Don't wait, though...this trial is only available until the 31st! - - And oh...since we're on the subject, I'm committing to writing a blog post on easy ways to grow your email list. Look for it later this week!
Okay, I promised that I was working on work/life balance. This weekend, I'm going to focus on that... but maybe not totally 50/50. - I'm busy working on a super top secret project you'll get to hear about soon, but I'll also be spending some time in the garden. - Follow along in my stories for updates on what's growing + what's cookin. Be back Monday with official work related news. Happy Friday!
This time of summer is my FAVORITE time of summer. So much of my garden is getting ready to start harvesting. Wild sunflowers are at their wildest. The long hot days make things feel a little mysterious, like you can conquer anything. But you can tell things are starting to slow down, that they're starting to prepare for fall. - Let me ask you: Is your business ready for fall? Have you slowed down to focus on your brand + website and what they're communicating to people? IF they're communicating to people? - This is where I come in. Let's take the next two months to TRULY prepare your business for the busy fall + holiday seasons with a rebrand, and web update. - I don't want you left with the wildflowers this summer 💕
As a designer, balance is what I look for in my designs. Balance between what the dream client wants to see + what the business owner needs them to see. Balance between providing great content to lure those dream clients in + the call to action to convert them. But balance is something I’ve been working on personally for a few months now, too. Balance between working on my client’s brands (which is tricky because I feel so connected with my client’s companies) + my own brand. Balance between screen time and green time (if you haven’t been following my Stories, I’m kind of garden obsessed). What balance are you looking for in your business?
I don't really believe in #moodboardmonday being constrained to Mondays. So, here we go. Totally digging this moodboard for a fun, top-secret project I'm working on. And by top-secret, I mean not. It's for an exciting new food blogger, whose images and recipes I've seen—and let's just say, they're to die for. I'll keep you posted on the progress, bc you know—you have to eat. 😂