Today we're back to talking about websites. Specifically, USABILITY. Usability refers to how easy it is for a site visitor (aka user) to learn, engage with, and get satisfaction from a website. It's basically the number one thing you should be focusing on when designing and building a website. It's more important than fonts, more important than images, and more important than what you sell, if you can believe it. 😱 If your users can't easily get from your homepage to your shop page to your checkout page, you're making it too hard on them. In fact, in certain cases where you have a product that's gone viral, I'd even say it wouldn't be unthinkable to have a link on your homepage DIRECTLY to the checkout page for that product. Your user clicks on the button on your page and can immediately purchase it, without having to visit 4 pages in between. That's good usability. . So how can you get a handle on your site's usability? Well, you can create a usability diagram. It super simple: just sit down with a piece of paper and draw a diagram of how people go from your homepage to your checkout (with a little box for every page or screen they land on before finishing the purchase). Do the same thing for your onboarding process with clients, and any other major processes on your website. If there's anything in the diagram that you can eliminate, or places where you can make the path shorter, set them up! You're doing your users and yourself a huge favor when you make things easier. Always remember that. 💪
I'm breaking my promise to keep this month's posts all about websites, because I have something truly exciting to share. . In February, I'll be attending Alt Summit @altsummit with some of the most amazing people I know. . Almost my whole tribe of #bossbabes bought a ticket to this awesome conference in Palm Springs, and we're going to have a blast meeting each other IRL for the first time, making connections with amazing brands and sponsors, and learning new ways to grow our businesses. . The hilarity, photo ops, and shenanigans that will go down are no doubt going to be epic, because these ladies are incredible 🙌 . So tell me: anyone else going to Alt Summit? . 📸: @thesaltycanary
I've been waiting for the perfect time to introduce my Rave Reviews to my Insta fam, and I realized that would be during website month. Duh, Cass... 😂 So here's what they're all about: ▫️ One hour, you and me, talking ALLL the talk about your brand and website. Colors, fonts, styles, layouts, goals, conversions...everything. ▫️ You get answers, tips, strategies, and a detailed drawing of my suggestions for changes you could make to start converting more leads. Best of all, it doesn't break the bank! I wanted to make sure everyone could afford it, so it's only $68! If you want to learn more, hit the link in my bio ☝️ I have one spot left in June, and only a couple left in July, so grab yours now!
Hey fam! Let's talk about website copy. 😬 I don't know about you, but the first time I had to write content for my website, I stared at my screen like a moron. True story. I remember thinking three things as I was trying to balance a pencil on its point at my desk: • I had no idea what I should be writing about • I had no clue where to start • I had no hope of getting it right At that point in my career, all three of those things were true. Because writing? Not as easy as it sounds. BUT! They don't have to be true for you. So here's today's lesson: how to write your website copy. Yup, I'm going to give you steps so you don't sit there like the moron I was. ▫️1: Make an outline — This sounds so highschool, but it actually saves the day. Write out all your pages. Then go back and jot down some bullet points of what should be included on that page. For instance, your about page: • Intro • Short bio • Details of how you help your customers • Your process • Interesting details to personalize you ▫️2: Now go fill in the outline with all the details — You can do this with more bullet points, sketches no one but you would understand, or pig latin (ig-pay atin-lay). It doesn't have to be fancy. Doesn't have to make sense. It just has to be PRESENT. ▫️3: Turn that gibberish into sentences — I know the sketches are more fun, but actual humans need to be able to read this. (And robots?!) Don't worry about the tone, we'll get to that; for now, it can sound like an encyclopedia 😂 ▫️4: Now we add the personality — We all know the encyclopedia talk won't cut it, so we're going to go through and make some personality changes. First, write the sentences how you would actually say them to your best friend, because you want people to get to know you. Second, use contractions. Instead of saying 'do not', say don't. It's more friendly, and sounds like a real person instead of a robot. Third, use that slang girlfran! But only in a couple places, and only if it's your natural tone. If you would never actually use the word, don't put it in your copy. Start with those. It'll get you a lot further than I did. Then you can grow into more advanced tricks 😉
Happy Friyay! We made it through another week :) Before we all run off to amazing beach plans for the weekend, I wanted to tell you about the two new blog posts I put up this week. 1. Choosing the Best Website Designer for the Job and 2. What to Put on Your Sidebar for Maximum Results . Both fit the website theme I have going this month, and both are written to help you bring your site and biz to the next level! Be sure to check them out -- links in bio ☝️ . PS... Aren't these flowers absolutely STUNNING?? I got them from the amazingly sweet and generous @theidentitecollective for helping her out of a jam. Truly a case of #womenempoweringwomen on both sides here, because she's given me so much in my short biz lifespan. I adore her sooo much! And these flowers have kept my spirits high as the clouds for days! Thank you Stass! 😘