The thing about transformations is that they don't always happen suddenly and without warning. Sometimes, they're slow, and happen in the background, until one day you notice it. Like the leaves and the indefinable season when summer collapses into fall. One day you look out your window and the leaves have suddenly turned. Only, it's not sudden, they've been changing for weeks. But the thing about transformations is that no one really notices until the transformation is almost complete.⠀ ⠀ Over here making slow, subtle transformations in my work, life and soul. Whatever you're in the midst of changing today, I'm rooting for you! Happy feels-like-fall Monday, friends!
Trying to clear out my studio this afternoon in preparation for some styled shoots I have planned next week, and I'm wondering how the heck I accumulated so much stuff in this room in just three years?? So I'm Marie Kondo-ing it all and doing away with everything except the essentials. Hopefully. I watched that #minimalism documentary on Netflix awhile ago which convinced me to be all for it in the moment, but as life happened, clutter did too. I'm learning that, much like anything else, the path to a minimal lifestyle is an ongoing process. Much cleansing. Much letting go. More contentment.⠀ ⠀ I also get a lot of client requests that sound like, I want my branding to look really cool and minimalist. I'm learning that minimalism as an aesthetic doesn't necessarily just entail super thin barely-there typefaces and neutral backgrounds. Sometimes, and in the appropriate contexts, stripping it down to the bare essentials can give you a greater understanding of what is really needed, and a greater appreciation of what you are actually left with. Lessons applied to both design and real life. Happy Sunday, friends! Any #minimialistliving tips from seasoned #minimalists out there
Saturdays are for sleeping in, snuggling under the covers, and staring at this sweet face as he hogs the bed. What’s everyone up to, this rainy, gloomy Saturday?
“TAIDI-ing” up the studio (see what I did there, lol) so I can get an early start to the weekend! Busy season or slow season, one of the things I am most grateful for about being able to work for myself is the flexibility it provides me and my family. My mom has been home sick the last few days and I was able to bring Chase over to hang out with her while I cooked and cleaned for her. She thrives on quality time, so I was happy for the opportunity to take care of her for a bit while she got to spend time with her grandson. Just one of the many perks that make this business worth it for me :)⠀ ⠀ In other news, we are so close to wrapping up this brand identity system for this interesting Kickstarter project and I can't wait to share more!⠀ ⠀ Happy Friday, friends! What are your plans for the weekend?
Some days, the dishes are piled high, dinner isn't ready, client concepts haven't been sent out, and my son seems to be in a glass case of emotion that not even daddy can console him. On those days, when mom-ing and working and life-ing leave you feeling defeated and unaccomplished, take a deep breath, give yourself grace, and know that you have God's strength to do all that you need to do.⠀ ⠀ My little handful at 13 months. Still not sleeping through the night, but has learned to climb the sofa (and try to jump off- like a nutcase). He hates taking photos but still loves being worn. And yes, that is my lens cap in his mouth. #momoftheyear
Loved doing the re-brand for this local Italian restaurant that's pretty much an institution down in Port Credit! At the beginning of the project, the chef/owner talked about wanting to change the restaurant name to attract a younger crowd. But during a deep dive of the restaurant's history, we discovered so much more about the name (which is also the name of the small town in Italy where the chef grew up) that we could leverage in his brand message, that we decided to keep the name and build a new visual identity around it instead. Heavily referencing Italian street signage to keep it relatable and contemporary, we utilized Art Deco typography and geometric, monoline illustrations over a Tuscan colour pallet for a completely refreshed identity system.
Fall colours, tshirt (and Birksenstocks!) weather, food comas, sleeping in, toddler meltdowns, family photo shoots, Sunday worship, cuddly naps in my fave duvet, family, friends, and these two ❤️ How did you spend your thanksgiving long weekend?⠀
...Ten thousand reasons for my heart to find.⠀ ⠀ Gratitude today, and every day. Happy Canadian Thanksgiving, family and friends! 🦃 🙏 🇨🇦