One way food entrepreneurs can advance nutrition? Offering healthy eating options, like vegan food, that can increase personal health and the health of the planet. @beyonce just used her mega-stardom to raise the profile of a vegan diet, launching a virtual meal planner to make eating plant-based meals easier. And Max Canner, founder of vegan bakery @hvmble, is working it at the local level. Max offers the greater Baltimore area treats that are so stunningly beautiful, who wouldn't want to go vegan? To learn more about food as a driver of nutrition, listen to this week's episode of the Tidbit.🎙link in bio or SUBSCRIBE on iTunes.
Entrepreneur Spotlight: we welcome another incredible mission-driven #entrepreneur on The Tidbit that is tackling a huge problem at the intersection of nutrition, dietetics and agriculture. Tambra Raye Stevenson is the founder and CEO of WANDA: Women Advancing Nutrition, Dietetics, and Agriculture (@_iamwandaorg) – an organization inspiring a new generation of women and girls to become ‘food sheroes’ in #Africa and #Diaspora 🎙link in bio!
Last week on the Tidbit, we talked about building your brand narrative. This is one of the most important things you'll do, but it can also be one of the most difficult, and sometimes we all realize our brand needs refining after the fact. Don't sweat it! @misfitjuicery founders Ann Yang and Phil Wong, who are working to reduce food waste by making their juices from perfectly safe and delicious produce that would otherwise go unused by farmers or discarded by manufacturers and consumers, successfully rebranded their juices 3 years after they started selling them. Their packaging now aligns perfectly with their story and who they are, inviting consumers in to learn more. For instance, did you know that 20 billion pounds of fruits and veggies go unharvested or unsold every year in the U.S.?! Farmers lose up to 1/3 of their harvest due to cosmetic issues, supermarkets dump close to 40% of food due to overbuying and food spoilage and $218 billion of purchased food goes to the dump! That's the start of an impactful narrative. Have you given yours a fresh look lately?
Two DC area entrepreneurs, @sipcitydc and @elementshrub were finalists at pitch competition @bevnet (think Shark Tank meets American Idol but for beverages) this week! Here's Element Shrub Co-founder Charlie Berkinshaw presenting. Whether you're in the earliest stage of building your business, or you're prepping for pitches, making sure your business's story is compelling, authentic and tells consumers and potential investors what they need to know is key. Need some tips? Check out this week's episode of the Tidbit. 🎙link in bio or SUBSCRIBE on iTunes.