For over 100 years, costume-heavy Karnaval celebrations have been held in various cities throughout Haiti and express the country's unique Creole culture. Photo by Corentin Fohlen.
A minimalist rebrand from Costume Code. In a nod to the youth of the founders, their design studio, The Bakery, deliberately got rid of any luxurious or heritage-inspired visuals and made room for a new contemporary monospace typography, monochrome palette, and minimalist layouts.
Photographer Shaina Fishman and fashion stylist Ryen Blaschke have joined forces to create Hats for Cats, where the pair craft hats and model them on adoption-ready cats, in hopes of increasing their chances of adoption.
“We’re all born naked and the rest is drag.” - RuPaul // Click the link in our bio to view our Costume themed Gazette
There’s something about being able to look at a visual and immediately recognize the meaning behind it. Symbols have been adopted as a primary communication device becoming a vital discipline in marketing communications, advertising, and branding. Fred Birchal, a Brazilian Illustrator, specializes in film, music, and pop culture. Can you guess which movies these costumes represent?
To some, the words “Disney Princess” brings to mind a classic narrative of a hopeless romantic in search of a prince. Illustrator Matt Burt, has created alternative representations of these role models by reimagining them as career women. Our favorite is Pocahontas as head of a nonprofit that protects the environment.
The first Tuesday of each month, we publish a new Gazette on a different theme. This month, we interview Kathryn Typaldos, stylist and consultant known for her modern, imaginative work with the likes of #Reebok, #AliciaKeys, and #Elle magazine. Month two of Verrah Staff Recommendations. Plus a #Halloween gif from our creative team. Enjoy.
Verrah’s October edition of Gazette is dropping TOMORROW — Branding and costume have really strong parallels. The best just work. They flow. They’ve done foundational work before tackling the end result. This doesn’t necessarily mean things have to be overthought and overwrought, and we’ve certainly had a few speed-branding rounds with clients. But one should be thinking about context, history, symbolism, and how to respectfully undertake the challenge. // Get this edition straight to your inbox with the link in our bio
“I have always been fascinated with dark dream-visuals that sometimes seep into your subconscious, and in this series of paintings, I tried to put those strange dreams down on paper.” -Bill Mayer
This style of dress was introduced during the German/Herero conflict where nearly 80% of the Herero population was killed. Originally forced upon the Herero people, it’s now become a tradition. Herero men can be found wearing versions of these uniforms with pride at festivals and ceremonies to honor fallen family members.
Bowie taught us to throw yourself and your designs in the way of conflicting opinions, influences, and experiences. He also taught us the art of the comeback. Brands that have fallen into obsolescence can rebound, but the move needs to be strong and decisive — using something to jolt consumer’s attention back to you. Bowie was known for creating each of his albums as a multimedia experience engaging all the senses at once. The best brands of today lead culture forward by having a strong presence across multiple channels.
Bill Mayer creates fantastical worlds in his detailed gouache paintings by fusing portraits, wildlife, and trappings of historical costume. This piece is part of the Strange Dream series, where Mayer has created paintings based on dream-like visuals meant to share emotional content.
Photographer Jim Naughten spend four months photographing the Herero tribe of Namibia resulting in his book, Conflict and Costume, a look at the bold and stunning costumes that have come to represent the cultural identity of the Herero people.
Jude Stewart recently wrote about 6 things David Bowie can teach us about branding. Are we drawn to brands because of the truths they present or for the extraordinary fantasy they can project? Bowie’s ideas intersected with culture through collaborations, like this one with fashion designer Kansai Yamamoto where he wears an extreme costume of a striped bodysuit.
As a stylist, Typaldos likes to collaborate with young emerging designers working closely with creative teams to help come up with a strategy or vision for each project. A self proclaimed “chameleon-slash-sponge,” Typaldos absorbs her surroundings when it comes to her personal style.