Don’t let your branding stop at just a logo, use your brand to bring a full, beautiful face to your products - one that will continue to build your brand recognition in the eyes of your potential consumers! What does your current packaging do for your brand recognition? Is it working for you or against you?
Ahh folks - honesty here, I've failed at the Instagram bus this last week, but I don't super apologize as I was thoroughly enjoying summer with my family including multiple trips to the pool, play dates, art camp and camping in the backyard! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In the comments, tell me how you've been enjoying summer so far! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ On to layer 3!!! Your product collaterals - obviously your product in and of itself is super foundational to your product-based business, but then you often find yourself in need of product labels, packaging, tags etc. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You might think these things aren't super important but in order for your brand to do the work it's meant to for your business, it's necessary to bring your new cohesive and beautiful brand look throughout your collaterals - we've got you covered of course, as usual! We'll design all those pretty items and bring it all together for you during our creative experience!
So yesterday we talked about your brand visuals and having a consistent visual brand complete with logos, colors, typography etc. because they'll play out in so many future items — like pretty packaging!!
Once you’ve nailed down your vision for your brand, that’s when we move on to the pretty stuff!! If I’m honest - this is the part that makes my heart so happy every time and makes me LOVE what I do! I love creating something beautiful and perfectly fitting for my clients each and every time I get to brand someone’s business! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ At Alyssa Joy & Co. we believe in providing our clients with all the visuals they need for success - that’s not just a logo! The logo is just a part of the visual foundation along with colours, logo variations, typography and more! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Does your business have a solid foundation of brand visuals or are you just coasting along with that single logo?
Remember this stat from Forbes the other day: 64 percent of consumers say that shared values help them create a trusted relationship with a brand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Values are something that speak to the heart behind your business. Sometimes they encompass a variance of values like - moral values (a striving to do something considered righteous); motivational values (values that drive you to accomplish a goal); guiding values (values that determine what your business will or won't do). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What are some of your brand values?