• Let’s get sexy here today… Yeah, I’m talking LEAD MAGNETS. 💋 Hearing that term, you probably have one of two responses: “Oh, this again.” 😑 or “… a magnet… made of lead?” 🤔 
If you’re in the 🤔 camp, a lead magnet is any sort of irresistible (magnetic), valuable offer you present a prospect (a lead) in exchange for their email address / contact info. We build lead magnets into all of our website templates (like Vodka Soda, above!) because they’re a great, FREE way to build your audience. If you don’t have a lead magnet, here are a few ideas, AND if you do, a few tips to make yours way sexier (hit the bookmark button to save!): A FEW TYPES OF LEAD MAGNETS: - A cheat sheet (“How to Write A Viral Instagram Post”) - A guide (“My 57 Most-Opened Email Subject Lines” ) - A toolkit / resource list (“The 5 Life-Saving Designer Hacks I Use Every day.”) - A free template (15 Free Stop-Your-Scroll Instagram Story Templates) - A Tutorial (Upgrade Your Email Signature in 60 Seconds) - A Discount Code (obvs) - A Quiz (“What’s Your Brand Cocktail?” #linkinprofile ) If you’re not sure what to offer, ask yourself this…“What’s something I get asked about all the time, a piece of content I’ve created that’s performed 💯, or something I can easily do / do well that most people don’t understand / know how to do / need help with?” (Hint: you may have a blog post or other content you could repurpose and expand!) Important: give your audience a bite-sized, *specific* part of your expertise — not the whole meal: ❌ “My Guide to Making Your Website Better “ ✅ “4 Key Things You MUST Have on Your About page.” In any case, consider WHO your audience is and what you could give them that they’d hit DOWNLOAD NOW on without a second thought… usually a solution to a problem or something that will instantly make their life better. We’ll post up tomorrow with some examples of good vs. bad lead magnets, but now it’s brainstorm time: post up ONE new lead magnet you could create for your business below (and let us know if this was helpful!):
    0 0
    Let’s get sexy here today… Yeah, I’m talking LEAD MAGNETS. 💋 Hearing that term, you probably have one of two responses: “Oh, this again.” 😑 or “… a magnet… made of lead?” 🤔 
If you’re in the 🤔 camp, a lead magnet is any sort of irresistible (magnetic), valuable offer you present a prospect (a lead) in exchange for their email address / contact info. We build lead magnets into all of our website templates (like Vodka Soda, above!) because they’re a great, FREE way to build your audience. If you don’t have a lead magnet, here are a few ideas, AND if you do, a few tips to make yours way sexier (hit the bookmark button to save!): A FEW TYPES OF LEAD MAGNETS: - A cheat sheet (“How to Write A Viral Instagram Post”) - A guide (“My 57 Most-Opened Email Subject Lines” ) - A toolkit / resource list (“The 5 Life-Saving Designer Hacks I Use Every day.”) - A free template (15 Free Stop-Your-Scroll Instagram Story Templates) - A Tutorial (Upgrade Your Email Signature in 60 Seconds) - A Discount Code (obvs) - A Quiz (“What’s Your Brand Cocktail?” #linkinprofile ) If you’re not sure what to offer, ask yourself this…“What’s something I get asked about all the time, a piece of content I’ve created that’s performed 💯, or something I can easily do / do well that most people don’t understand / know how to do / need help with?” (Hint: you may have a blog post or other content you could repurpose and expand!) Important: give your audience a bite-sized, *specific* part of your expertise — not the whole meal: ❌ “My Guide to Making Your Website Better “ ✅ “4 Key Things You MUST Have on Your About page.” In any case, consider WHO your audience is and what you could give them that they’d hit DOWNLOAD NOW on without a second thought… usually a solution to a problem or something that will instantly make their life better. We’ll post up tomorrow with some examples of good vs. bad lead magnets, but now it’s brainstorm time: post up ONE new lead magnet you could create for your business below (and let us know if this was helpful!):
  • ✨ Any change, big or small, begins with one thing — a start. ⠀ ⠀ Start today. Start imperfectly, start small, start with a bang (and a whimper), start fresh, start strong, start as you are, start again... No matter where you’re starting, think about where you want to be, realize you, yes, you (!) have what it takes, and just START. #tonictips
    0 0
    ✨ Any change, big or small, begins with one thing — a start. ⠀ ⠀ Start today. Start imperfectly, start small, start with a bang (and a whimper), start fresh, start strong, start as you are, start again... No matter where you’re starting, think about where you want to be, realize you, yes, you (!) have what it takes, and just START. #tonictips
  • Guess who?! 🙋🏻‍♂️ 💁🏼‍♀️ or 👫?⠀⠀ ⠀⠀ New here? Hiiii! We’re resurrecting a little game today where we’ll give a description and you have to guess whether it’s Jen, Jeff, or Both. (i.e. BOTH of us, like most everyone, look hotter in sunglasses.) Whoever gets the most answers right WINS!⠀⠀ ⠀⠀ 1. Doesn’t drink coffee (we know, a creative on Instagram who doesn’t drink coffee?! 😱), but still enjoys coffee shop hangs with an extra hot chai latte. ⠀⠀ ⠀⠀ 2. Entire life and outlook on life relies on immediate early morning espresso. Typically also requires a 4:00pm espresso so as not to fall asleep on the couch by 10:00pm. #WILD⠀⠀ ⠀⠀ 3. Grew up kiiiiind of in the wilderness and was homeschooled (heyyy!) before attending a small, private Christian school and majoring in journalism / communications. ⠀⠀ ⠀⠀ 4. 👶🏻 Basically enjoys the life schedule of your average toddler, requiring daily naps, frequent snacks, hugs, and the occasional juice (/gin and tonic) to keep grumpiness and meltdowns at bay.⠀⠀ ⠀⠀ 5. Has a wardrobe + a house (+ a design portfolio) primarily furnished in shades of black, white, chambray and gray. Sorry, color. It’s really nothing personal. 🚫⠀⠀ ⠀⠀ 6. A classic extrovert with a history of LEGENDARY awkward moments made when trying to joke (usually sarcastically) with strangers way too soon. *awkward silence*⠀⠀ ⠀⠀ 7. ✔️ Organized and task-oriented. Loves nothing more that making lists and then checking them off. Often enjoys making lists more than actually doing the things on the list. ⠀⠀ ⠀⠀ 8. Type B, much? Has approximately one bajillion unread emails and needs said lists to be whittled down to like three action items or will be instantly paralyzed into inaction.⠀⠀ ⠀⠀ 9. Has a secret penchant for Adele, Celine, Kelly, and anyone who makes you want to sob while dramatically belting a chorus alone in your car. 😭🎤⠀⠀ ⠀⠀ —⠀⠀ ⠀⠀ Okay, start your guesses... if you want to play along / cheat / check your work, just click through our GUESS WHO stories highlight. Need some hints? Check our the #tonicintroductions hashtag...
    0 0
    Guess who?! 🙋🏻‍♂️ 💁🏼‍♀️ or 👫?⠀⠀ ⠀⠀ New here? Hiiii! We’re resurrecting a little game today where we’ll give a description and you have to guess whether it’s Jen, Jeff, or Both. (i.e. BOTH of us, like most everyone, look hotter in sunglasses.) Whoever gets the most answers right WINS!⠀⠀ ⠀⠀ 1. Doesn’t drink coffee (we know, a creative on Instagram who doesn’t drink coffee?! 😱), but still enjoys coffee shop hangs with an extra hot chai latte. ⠀⠀ ⠀⠀ 2. Entire life and outlook on life relies on immediate early morning espresso. Typically also requires a 4:00pm espresso so as not to fall asleep on the couch by 10:00pm. #WILD⠀⠀ ⠀⠀ 3. Grew up kiiiiind of in the wilderness and was homeschooled (heyyy!) before attending a small, private Christian school and majoring in journalism / communications. ⠀⠀ ⠀⠀ 4. 👶🏻 Basically enjoys the life schedule of your average toddler, requiring daily naps, frequent snacks, hugs, and the occasional juice (/gin and tonic) to keep grumpiness and meltdowns at bay.⠀⠀ ⠀⠀ 5. Has a wardrobe + a house (+ a design portfolio) primarily furnished in shades of black, white, chambray and gray. Sorry, color. It’s really nothing personal. 🚫⠀⠀ ⠀⠀ 6. A classic extrovert with a history of LEGENDARY awkward moments made when trying to joke (usually sarcastically) with strangers way too soon. *awkward silence*⠀⠀ ⠀⠀ 7. ✔️ Organized and task-oriented. Loves nothing more that making lists and then checking them off. Often enjoys making lists more than actually doing the things on the list. ⠀⠀ ⠀⠀ 8. Type B, much? Has approximately one bajillion unread emails and needs said lists to be whittled down to like three action items or will be instantly paralyzed into inaction.⠀⠀ ⠀⠀ 9. Has a secret penchant for Adele, Celine, Kelly, and anyone who makes you want to sob while dramatically belting a chorus alone in your car. 😭🎤⠀⠀ ⠀⠀ —⠀⠀ ⠀⠀ Okay, start your guesses... if you want to play along / cheat / check your work, just click through our GUESS WHO stories highlight. Need some hints? Check our the #tonicintroductions hashtag...
  • Care for a nightcap? ⠀ ⠀ Pouring a very special drink for our TWO giveaway winners tonight because WHOOP WHOOP — @livandwander and @bianca.montalvo, both of you have won a free TONIC website! We are SO excited for you, and we can’t wait to see what you make with our designs! ⠀ ⠀ If you are new around here and were hoping you’d win your new website, well, we’re glad to have you, and we honestly wish everyone could have won. (Seriously. We were rooting for ya.) As a little thank you, just shoot us a DM and we’ll be glad to send you a little discount code to help take the edge off. 😉⠀ ⠀ Annnnddd if you’re just here for the cocktails, that’s fine, too. May we suggest a little blackberry bourbon smash? ⠀ ⠀ Here’s how: Muddle 6-8 blackberries in a shaker with juice of half a lemon and 5-6 mint leaves. Add 2oz. bourbon (or a little more because #2020) and 1 tbl. maple syrup, simple syrup, or honey. Pour into a glass with ice. (It’s so pretty.) Add a splash of soda water — or ginger beer! — if you want, stir to combine, and serve with crushed ice. Garnish with blackberries, mint or any herb in your garden. Enjoooooy! ✨
    0 0
    Care for a nightcap? ⠀ ⠀ Pouring a very special drink for our TWO giveaway winners tonight because WHOOP WHOOP — @livandwander and @bianca.montalvo, both of you have won a free TONIC website! We are SO excited for you, and we can’t wait to see what you make with our designs! ⠀ ⠀ If you are new around here and were hoping you’d win your new website, well, we’re glad to have you, and we honestly wish everyone could have won. (Seriously. We were rooting for ya.) As a little thank you, just shoot us a DM and we’ll be glad to send you a little discount code to help take the edge off. 😉⠀ ⠀ Annnnddd if you’re just here for the cocktails, that’s fine, too. May we suggest a little blackberry bourbon smash? ⠀ ⠀ Here’s how: Muddle 6-8 blackberries in a shaker with juice of half a lemon and 5-6 mint leaves. Add 2oz. bourbon (or a little more because #2020) and 1 tbl. maple syrup, simple syrup, or honey. Pour into a glass with ice. (It’s so pretty.) Add a splash of soda water — or ginger beer! — if you want, stir to combine, and serve with crushed ice. Garnish with blackberries, mint or any herb in your garden. Enjoooooy! ✨
  • Back to work! We actually unplugged this weekend and it felt so good we were actually looking forward to starting again today. Is this... what balance feels like?! ⠀ ⠀ Getting so many messages from all of you who took home new TONIC sites last week, and the energy is contagious! So crazy how many of you have launched already! ✨🙌🏻✨⠀ ⠀ Question — if we did a little (free) website challenge, with text + video prompts to help you work on + refine various parts of your site and maybe also a live call at some point, would you want in? ⠀ ⠀ (You wouldn’t need one of our templates to participate!) Leave a comment and let us know if you’d like something along those lines, and if you have suggestions for what would make it most helpful! I’m thinking two emails a week for two to three weeks so it all feels manageable?
    0 0
    Back to work! We actually unplugged this weekend and it felt so good we were actually looking forward to starting again today. Is this... what balance feels like?! ⠀ ⠀ Getting so many messages from all of you who took home new TONIC sites last week, and the energy is contagious! So crazy how many of you have launched already! ✨🙌🏻✨⠀ ⠀ Question — if we did a little (free) website challenge, with text + video prompts to help you work on + refine various parts of your site and maybe also a live call at some point, would you want in? ⠀ ⠀ (You wouldn’t need one of our templates to participate!) Leave a comment and let us know if you’d like something along those lines, and if you have suggestions for what would make it most helpful! I’m thinking two emails a week for two to three weeks so it all feels manageable?
  • ✨ Our plans for the weekend. Feel free to share (and join us in our much-needed time unplugged.) 🌤
    0 0
    ✨ Our plans for the weekend. Feel free to share (and join us in our much-needed time unplugged.) 🌤
  • The look on Jeff’s face says it all! 🤣 It’s the LAST day of our collection launch week (hit the link in profile to hop on our list and get the VIP discount code we’re only sharing there) and we are feeling like THIS after chatting with so many of you this week and seeing lots of you launch your new TONIC websites within a DAY! (We posted a few on our stories this morning!) ⠀ ⠀ ⠀ 🚨 Set an alarm or tap the three grey buttons at the top right of this image and turn post notifications on, because we are hopping on Instagram LIVE *today *at 3pm ET / 12pm PT to talk the biggest mistakes we see on websites, discuss our inspiration for the new designs, host a special guest @iheartmylife to talk about her TONIC experience and do a BIG GIVEAWAY! ⭐️ We’d love to answer your questions annnnd not be day drinking alone! ⠀ ⠀ ⠀ ⠀ Leave us a 👍🏻 if you’re going to join us!
    0 0
    The look on Jeff’s face says it all! 🤣 It’s the LAST day of our collection launch week (hit the link in profile to hop on our list and get the VIP discount code we’re only sharing there) and we are feeling like THIS after chatting with so many of you this week and seeing lots of you launch your new TONIC websites within a DAY! (We posted a few on our stories this morning!) ⠀ ⠀ ⠀ 🚨 Set an alarm or tap the three grey buttons at the top right of this image and turn post notifications on, because we are hopping on Instagram LIVE *today *at 3pm ET / 12pm PT to talk the biggest mistakes we see on websites, discuss our inspiration for the new designs, host a special guest @iheartmylife to talk about her TONIC experience and do a BIG GIVEAWAY! ⭐️ We’d love to answer your questions annnnd not be day drinking alone! ⠀ ⠀ ⠀ ⠀ Leave us a 👍🏻 if you’re going to join us!
  • 🕰 This is your chance... And this is your chance... And this is your chance... ⠀ ⠀ You haven’t gone too far off track, missed your opportunity, or waited too long. In your work, in your relationships, heck, in your website presence... in anything that feels messy, overwhelming, broken, or past help — “every passing minute is another chance to turn it all around.” ✨⠀ ⠀ Let us know if you needed to hear this today, too.
    0 0
    🕰 This is your chance... And this is your chance... And this is your chance... ⠀ ⠀ You haven’t gone too far off track, missed your opportunity, or waited too long. In your work, in your relationships, heck, in your website presence... in anything that feels messy, overwhelming, broken, or past help — “every passing minute is another chance to turn it all around.” ✨⠀ ⠀ Let us know if you needed to hear this today, too.
  • 👋🏻 Well, hello there. Meet our #tonic20collection of completely customizable Showit website templates! ⠀ ⠀ 1️⃣ MARGARITA — Designed for coaches, photographers, podcasters (there’s an amazing podcast page included in the design!), content creators (the blog is unreal!) and anyone who wants a fun., colorful, but low-key SUPER strategic site packed with personality and built to convert. Don’t miss the matching long-form sales page — it’s a stunner! ⠀ ⠀ 2️⃣ CLOVER CLUB — The cure for the common wedding photography template. Fine art, but high impact, with pages upon pages of beautiful, functional layouts, including an education page, experience AND information page. and two blog design options. Incredibly easy to customize. Take a tour in our “New Templates” highlight!⠀ ⠀ 3️⃣ GIN & TONIC — Perfect for the clean-loving minimalist, G&T was made for designers, content creators, stylists, coaches, bloggers and anyone who wants a spacious and minimal site still packed with content. There’s a beautiful “resources” page for free downloads, affiliate links, recommendations and more, plus one of the coolest portfolio pages (and blogs) we’ve ever designed. ⠀ ⠀ 4️⃣ Back and better than ever, VODKA SODA is packed with style and space to spare. We used high-impact video backgrounds throughout the site (free for use from Pexels.com!) to bring it to life and built each page to mix clean + simple + WOW. Vodka Soda is ideal for photographers, videographers, agencies, teams, designers, and anyone else who wants to be memorable online.⠀ ⠀ Visit TONICSITESHOP.COM to explore the collection — we’ve got *18 other sites* besides these four! — or just tap the link in profile! :) And pssst... our email list gets an exclusive discount code for any site in our collection, so if you’re not on that, the link is in our profile, too!
    0 0
    👋🏻 Well, hello there. Meet our #tonic20collection of completely customizable Showit website templates! ⠀ ⠀ 1️⃣ MARGARITA — Designed for coaches, photographers, podcasters (there’s an amazing podcast page included in the design!), content creators (the blog is unreal!) and anyone who wants a fun., colorful, but low-key SUPER strategic site packed with personality and built to convert. Don’t miss the matching long-form sales page — it’s a stunner! ⠀ ⠀ 2️⃣ CLOVER CLUB — The cure for the common wedding photography template. Fine art, but high impact, with pages upon pages of beautiful, functional layouts, including an education page, experience AND information page. and two blog design options. Incredibly easy to customize. Take a tour in our “New Templates” highlight!⠀ ⠀ 3️⃣ GIN & TONIC — Perfect for the clean-loving minimalist, G&T was made for designers, content creators, stylists, coaches, bloggers and anyone who wants a spacious and minimal site still packed with content. There’s a beautiful “resources” page for free downloads, affiliate links, recommendations and more, plus one of the coolest portfolio pages (and blogs) we’ve ever designed. ⠀ ⠀ 4️⃣ Back and better than ever, VODKA SODA is packed with style and space to spare. We used high-impact video backgrounds throughout the site (free for use from Pexels.com!) to bring it to life and built each page to mix clean + simple + WOW. Vodka Soda is ideal for photographers, videographers, agencies, teams, designers, and anyone else who wants to be memorable online.⠀ ⠀ Visit TONICSITESHOP.COM to explore the collection — we’ve got *18 other sites* besides these four! — or just tap the link in profile! :) And pssst... our email list gets an exclusive discount code for any site in our collection, so if you’re not on that, the link is in our profile, too!
  • ✨ NEW NEW NEW⠀ ⠀ Alongside launching our new #tonic20collection of Showit website templates, we also gave our OWN site a glow-up, with new collection pages and product pages to practice what we preach and make it *immediately* clear what we do and who we do it for. ⠀ You like? Is “for people who give a damn” too much? 😉
    0 0
    ✨ NEW NEW NEW⠀ ⠀ Alongside launching our new #tonic20collection of Showit website templates, we also gave our OWN site a glow-up, with new collection pages and product pages to practice what we preach and make it *immediately* clear what we do and who we do it for. ⠀ You like? Is “for people who give a damn” too much? 😉