👋🏻 just a note if you’re on that naptime - post-bedtime - snacktime #momtrepeneur hustle: ⠀ ⠀ Oh boy, we feel you. Well, Jen for sure does (courtesy of Serena (5), Sofia (2), and Mason (4 months), although Jeff IS a devoted dog dad to Andie (2) and keeps himself to a very toddler-esque snack + nap schedule... ⠀ ⠀ But in any case, we know your time is limited and every minute is valuable. You’re probably playing catch-up at this very moment after the first week or so of school, daydreaming of a day when no one is eating the best bites off your plate or finishing your smoothie when you aren’t looking (SERENA!). Wishing your to-do list wasn’t quite so long, and debating whether to relax for a bit with a show + a glass of wine or dive boldly back into your inbox...⠀ ⠀ So we just want to take a little moment and say hey, you’re doing a great job, even if it doesn’t feel like it. ⠀ ⠀ No matter what’s left on your virtual plate at the end of the day, we think you’re killing the entrepreneur game and setting an example for your kids of what it looks like to work hard for what you love, and give people your very best. ⠀ ⠀ We’re rooting for you, and while we can’t pour you this Prosecco in person, we ARE here to help with any brand and website hills you need to climb and take the pressure off looking your best online. And if you need any encouragement along the way (or a recommendation for what to Netflix while you work), you can find us right here. ⠀ So, cheers to you, friends. If there’s one thing we know about motherhood, it’s that we’re in it together. 👊🏻⠀ ⠀
Uh, guys? It feels like FALL outside and we’re over here asking ourselves what the hell happened to summer? But then again, we’re not exactly mad about all the fall goodness on deck. Hello, apple-bourbon-pumpkin EVERYTHING and flannel and blazers and so much s’more. 😉 🤗 #fallpuns ⠀ ⠀ We’re here for it. Mostly. 🍂 But there’s one thing we are a house divided on, so here’s your POLL:⠀ ⠀ Are you pro PSL (Pumpkin Spice Latte for the uninitiated), or anti PSL + stickin’ with your fancy pour-over coffees and tulip-topped cappuccinos?* 🎃 ⠀ ⠀ If NEITHER, what’s your “Oh hey, it’s Fall!” beverage of choice? ⠀ ⠀ (*No judgement here, either way. At TONIC, we’re almost always pro-beverage... evennnn Jeff’s extra-hot, no water, coconut milk Oprah Chai lattes. 🙄 Just don’t let us catch you pouring warm champagne.)⠀
👋🏻 Ready for your FIRST sneak peek of the Fall ‘19 Collection?⠀ ⠀ Say bonjour to Vieux Carré, our fashionable, french-inspired site design hitting the TONIC collection shelves in just a few weeks! ✨ She’s your Carrie Bradshaw running out of Petrovsky's art show in the middle of Paris, and we know you’ll love her because— just like Carrie — she’s bold, artistic, editorial, she knows what & who she wants, and she’ll take the leap (or run in a couture gown!) toward it... with gorgeous image collages (like this one from the about page), a stunning homepage, built-in list builders, and that script! 😍⠀ ⠀ Sound like the site your brand has been missing? Well, you’re in luck as we get ready to serve up this coupe of pastel pretty very soon! Shall we pencil you in for a Vieux Carré? 🙋🏼♀️🙋🏻♂️⠀
We sell websites that move as fast as you do... Can your website do that? 😉⠀ ⠀ @lynne_taggart — glad we could be a part of your new ideas and offerings coming to life. 👏🏻👏🏻👏🏻 Our Limoncello design looks great on you! ⠀ ⠀ If YOUR website’s slowing you down, may we pour you a drink + suggest you make a change? 👉🏻 Shop our collection of completely customizable, cocktail inspired site designs at tonicsiteshop.com. #linkinprofile
We don’t know about y’all, but anytime we walk into any space that smells like heaven, has a minimal and industrial vibe and simply makes us feel “as good as hell” (heyyy @lizzobeeating), we can’t help but want to move right in. We linger longer, ask the shopkeeper far too many questions, smell and touch all the things and usually come out having purchased something slightly unnecessary but that we totally had. to. have. Please tell us we’re not the only ones?!
QUIZ: If your brand was a cocktail, what cocktail would it be?! ⠀ ⠀ There’s a link in our profile to help you find out whether you’re more of a... ⠀ ⠀ 💃🏼⠀⠀🥃 ⠀⠀🥂 ⠀⠀OR⠀⠀🥒 ⠀ ⠀ (That’ll make sense when you take it.)⠀ ⠀ If you’ve got 30 seconds, it’s super fun to take (the outfit question is REAL telling) and we’ve got brand tips, drink recipes and a playlist curated just for each result, so go take it via the #linkinprofile and post your results here + tag a friend with a guess which they are. We’ve got a surprise for one of you! ⠀ Any guesses which we are?!
Cheersing with oysters on the half shell is a perfectly acceptable and Tonic-approved way to thank God it’s Friday. Are you with us?
Explaining our brand to someone the other day, I said we wanted TONIC to feel like the cool kids table, but if EVERYONE was welcome and you felt like a cool kid the instant you sat down. 💁🏼♀️⠀ ⠀ So, if you need an invitation, here’s today’s reminder. You *can* sit with us. You’re already in the club. Our brand may be cool (that’s kind of our job!), but we’re no better, more stylish, cooler, smarter, or talented than you. You’re more than welcome at our virtual “table,” and we’re here to help whenever you need it... (With your cocktail of choice and the website of your dreams at the ready. Also, snacks.) ⠀ ⠀ Our goal is helping showcase who you are at your very best, and making sure your dream clients see THAT when they land on your website. That’s it. That’s TONIC in a nutshell. Or a shot glass. ⠀ ⠀ So, are you at that all-are-welcome table with us? If so, would you please pass the dang charcuterie board?! (And let us know if any part of this very long analogy made sense?!) ⠀
Time to fill these empty glasses — nominate the next cocktail we should turn into a website! ⠀ ⠀ We’re hard at work on our Fall ‘19 Collection of completely customizable, cocktail inspired website designs (for modern, stylish creatives like you!) and we want to hear from THE PEOPLE: Which site “cocktail” should be next out of our design shaker, and how do you envision it?⠀ ⠀ For example, our bestselling Cosmo site 🍸 is the rebellious fashion girl of the collection, with bold type (i.e. vodka), confident + modern layouts (straight up, obvs.) and cranberry-adjacent accents (okay, it’s fuchsia, but whatever).⠀ ⠀ Gin Fizz is light and refreshing on the palate, with notes of woodsy PNW-juniper vibes and clean, spacious pages so mountain-air-fresh a scroll will leave you and your dream clients saying “ahhh.”⠀ ⠀ Mint Julep? Secure your seersucker bow tie and grab a (spiked) sweet tea, because the southern charm is STRONG. It’s all in the details, with invitation-ready type, lush images, and tailored layouts that’ll keep you coming back to the front porch for more.⠀ ⠀ Got the hang of it? Okay, your turn! What’s the next cocktail you’d like to see as a TONIC site template? 👇🏻
👉🏻 What would your brand be like if it was a room?⠀ ⠀ Jen was in Miami last weekend for a design intensive with @ktmerry and walked right into what might have been TONIC HQ — OUR brand if it was a room. Tons of natural light, wood tones, industrial metal, textured grey walls, lots of white, concrete, and clean lines... family-style tables for maximum conversation and hospitality... plants everywhere, andddd a panda riding a unicorn. (?)🦄 🐼 ⠀ ⠀ This is actually one of our favorite branding exercises for our clients, because if you can describe your brand as a room, you also know how your website should look / feel! (Our other room-as-brand avatar — basically any @lelabofragrances storefront!)⠀ ⠀ So, YOUR TURN : if your brand was a room, what would it look like? Describe for us + We’ll comment back with some insight on how that translates to your brand + website! #tonictips