What was the best talk at @websummit so far? In between the many more to come, how about you meet our team? We’re more than happy to talk video and advertising with you. . . . . #websummit #websummit18 #websummit2018 #websummitlisbon #medianews #digitalmarketing #techconference #digitaladvertising #advertisingagency #publishing
Productive days @piliveshow last week. If you’re curious what Olivier was on about in his presentation, just ask us - we’ll share the knowledge! . . . #pilive18 #pilive #performancein #marketingdigital #adagency #performancemarketing #contextualadvertising #digitaladvertising #digitalmedia #programmatic #adtech
How cool is that vi stories is shortlisted at The Wires? Fingers crossed🤞for 22nd November, when the winner will be announced. If you don’t know yet what vi stories is about, check out the link in bio. . . . . #industryawards #adtech #advertisingawards #thewires #exchangewire #madtech #programmatic #technology #Innovation #machinelearning #contextualmarketing
Yesterday Olivier took over the stage to wow the #pilive18 atendees with the power of context. Did you catch his presentation? If not, he’s still around today, come chat with him. 👋 Image courtesy of @advancedstoreteam . . . . #pilive #performancemarketig #digitalmarketing #digitalpublishing #affiliateevent #affiliates #londonevents #adtech #madtech #digitaladvertising #storyelling #presentation
With the introduction of new advertising channels over the years, like TV, digital and mobile, brands now have the opportunity to tell layered and complex stories. However, these new platforms and channels bring with them new considerations. Each has its own rules of use, audiences in different frames of mind and structural limitations. So campaigns must embrace transmedia – the art of adapting a creative insight and strategy to a plethora of channels. Transmedia is the next level from 360 integrated advertising. So integrated advertising is when you say the same thing across different platforms. Transmedia is when you take the message itself, but you say it in different ways. The important thing to do is to bring them all together, so there’s one cohesive message. . . . . #digitalmarketing #digitaladvertising #digitalmarketer #transmedia #transmediastorytelling #storytelling #integratedadvertising #onlineadvertising #digitalchannel #onlinevideo
Productive days in sunny Lisbon. Are you around? Come and chat with us. . . . . #dig18 #diglisbon #dig2018 #DIG #digitalmarketing #digitaladvertising #digitalpublishers #onlinevideo #adtech #advertisingagency #digitalconference
Are you attending #NVF18 by @videoadnews? Steve, our SVP Sales, will be around. With over 10 years of experience in media, and a focus on online video, you’re set to gain some great insights from him. . . . . #digitaladvertising #videoads #adtech #adevents #nextvideo #videoadvertising #videocontent #onlinevideo #salesdirector #madtech #conference
