• And the winner of “most effective ad format” is: the unskippable 6 sec pre-roll! Read more about the research in our latest blog post. . . . . #digitaladvertising #advertising #adtech #effectiveadvertising #videoadvertising #advertisingresearch #advertisingtrends #madtech #videostats #marketingresearch #videomarketing
    And the winner of “most effective ad format” is: the unskippable 6 sec pre-roll! Read more about the research in our latest blog post. . . . . #digitaladvertising #advertising #adtech #effectiveadvertising #videoadvertising #advertisingresearch #advertisingtrends #madtech #videostats #marketingresearch #videomarketing
  • @dmexco badges ☑️ . We’re around, so if you want to hear about vi stories, give us a shout. . . . #dmexco #dmexco2018 #dmexco18 #digitalevents #digitalmarketing #digitaladvertising #adtech #martech #conference #cologne #marketing
    @dmexco badges ☑️ . We’re around, so if you want to hear about vi stories, give us a shout. . . . #dmexco #dmexco2018 #dmexco18 #digitalevents #digitalmarketing #digitaladvertising #adtech #martech #conference #cologne #marketing
  • Are you attending #dmexco18 ? We’ll be around too, let’s meet! . . . . . #dmexco #dmexco2018 #tradeshow #videoproduction #adtech #advertisingagency #advertisinglife #advertising_agency #madtech #advertisingtechnology #digitaladvertising
    Are you attending #dmexco18 ? We’ll be around too, let’s meet! . . . . . #dmexco #dmexco2018 #tradeshow #videoproduction #adtech #advertisingagency #advertisinglife #advertising_agency #madtech #advertisingtechnology #digitaladvertising
  • Grab an afternoon coffee ☕️ and dive into our latest report 📖. Find the link in bio. . . . #advertising #adtech #videostats #videoadvertising #advertisingagency #statistics #videotrends #advertisingtrends #advertisingtips #videocontent #marketingresearch #onlinemarketingtips
    Grab an afternoon coffee ☕️ and dive into our latest report 📖. Find the link in bio. . . . #advertising #adtech #videostats #videoadvertising #advertisingagency #statistics #videotrends #advertisingtrends #advertisingtips #videocontent #marketingresearch #onlinemarketingtips
  • We come bearing good news! We have received a Seal and Certificate from JICWEBS, to certify our high standards of brand safety. Read more about it in our latest blog post. . . . #brandsafety #brandsafe #jicwebs #transparency #adtech #digitaladvertising #adagency #advertisers #bestpractice #advertisingonline #madtech
    We come bearing good news! We have received a Seal and Certificate from JICWEBS, to certify our high standards of brand safety. Read more about it in our latest blog post. . . . #brandsafety #brandsafe #jicwebs #transparency #adtech #digitaladvertising #adagency #advertisers #bestpractice #advertisingonline #madtech
  • We are susceptible to strategic pairings and most often than not, quite unaware of our susceptibility. As Sabine Benoit explains in our “Behavioral economics” video, the informational cues we have around, and what we associate them with, have an impact on product/service choice. In the world of online advertising, for brands it is critical to understand the context that the consumer is in. By matching a message to the context, there is a higher chance that the audience will pay attention and consider making a purchase. . . . . #consumerbehavior #onlinebehavior #behavioraleconomics #context #contextualadvertising #videoadvertising #onlineadvertising #matching #associations #advertising #advertisingtips #brandidentity #brandstrategy
    We are susceptible to strategic pairings and most often than not, quite unaware of our susceptibility. As Sabine Benoit explains in our “Behavioral economics” video, the informational cues we have around, and what we associate them with, have an impact on product/service choice. In the world of online advertising, for brands it is critical to understand the context that the consumer is in. By matching a message to the context, there is a higher chance that the audience will pay attention and consider making a purchase. . . . . #consumerbehavior #onlinebehavior #behavioraleconomics #context #contextualadvertising #videoadvertising #onlineadvertising #matching #associations #advertising #advertisingtips #brandidentity #brandstrategy
  • When it comes to picking tech vendors, publishers benefit from a varied and competitive market. But for publishers embracing the nascent video content and advertising providers, choice can be overwhelming. Steve Broadhead, SVP Sales for vi, shares some tips on how to make the best choice. 1. Integration/reliability Integration can prove to be a hassle, especially if the partner does not dedicate enough resources to support and make the process run smoothly. 2. Quality and breadth of content Consumers are used to high quality content; they will judge you on what you show on your site, regardless of who produced it. Ensure anyone delivering to your site demands excellence. Watch it yourself, and if you don’t like it, ditch it. 3. Context for user experience Context is important, so if third party video doesn’t match your site, don’t place it there. Users are annoyed by irrelevant video. 4. Demand the right solution Another thing to bear in mind is filling your newly created video inventory with appropriate advertising. 5. Editorial approval Video should be seen less as a money-making exercise and more as an enhancement to the page. To ensure the user experience, consult the creatives. Sit down both commercial and editorial teams and determine what is the best solution for engagement and revenue. For too long, videos — regardless of size, quality or relevance — have been used with the sole purpose of monetization. This is understandable, since the short-term boom in advertising revenue is enticing. However, users are demanding a different kind of experience, and publishers need a fresh approach, more focused on the long-term. It's time to be more critical and faithfully check all the key boxes when choosing a collaborator. The full article has been featured in @mediapost #digitalpublishing #digitaladvertising #advertising #advertisinglife #videocontent #videoprovider #publishing #videoadvertising #onlineadvertising #tipsforpublishers #publishers #moentization #contentmarketing
    When it comes to picking tech vendors, publishers benefit from a varied and competitive market. But for publishers embracing the nascent video content and advertising providers, choice can be overwhelming. Steve Broadhead, SVP Sales for vi, shares some tips on how to make the best choice. 1. Integration/reliability Integration can prove to be a hassle, especially if the partner does not dedicate enough resources to support and make the process run smoothly. 2. Quality and breadth of content Consumers are used to high quality content; they will judge you on what you show on your site, regardless of who produced it. Ensure anyone delivering to your site demands excellence. Watch it yourself, and if you don’t like it, ditch it. 3. Context for user experience Context is important, so if third party video doesn’t match your site, don’t place it there. Users are annoyed by irrelevant video. 4. Demand the right solution Another thing to bear in mind is filling your newly created video inventory with appropriate advertising. 5. Editorial approval Video should be seen less as a money-making exercise and more as an enhancement to the page. To ensure the user experience, consult the creatives. Sit down both commercial and editorial teams and determine what is the best solution for engagement and revenue. For too long, videos — regardless of size, quality or relevance — have been used with the sole purpose of monetization. This is understandable, since the short-term boom in advertising revenue is enticing. However, users are demanding a different kind of experience, and publishers need a fresh approach, more focused on the long-term. It's time to be more critical and faithfully check all the key boxes when choosing a collaborator. The full article has been featured in @mediapost #digitalpublishing #digitaladvertising #advertising #advertisinglife #videocontent #videoprovider #publishing #videoadvertising #onlineadvertising #tipsforpublishers #publishers #moentization #contentmarketing