Our Mission: To have the confidence to innovate, lead and just be ourselves. Curating a select range of products that stand out from the crowd. [📸 @etyam_mood]
It started with a mascara. We wanted one that didn’t over-promise or under-deliver. One for every day, for any occasion. But it didn’t exist. So, we went out and created it ourselves. This led to another idea. Then another. Before we knew it, a new generation beauty business was born. #behindthebrand #whereitallstarted #codebeautiful #indiebrand #getreal [📸jazmcrae]
We don’t do fads, fashions or fairy tales. We create handbag essentials. Effortlessly effective and flawlessly reliable, it’s the only mascara, lash primer, lip liner and lip plumper you’ll ever need again.
@voguishandcalamity wearing our CODE VLM mascara 🙌🏽😍
One. More. Day. Tag a friend that deserves a star for making it through the week 😅
Is it possible to be great at hundreds of things? We don’t think so. That’s why we put all our expertise into just a few – a select range of beauty products formulated to be the best they can possibly be. 💥