• Step 1: Pour a glass of rosé (Jk jk, that’s definitely not step 1, although I’m not going to pretend it doesn’t help 😏) But in all seriousness, your sales page has the power to stop your dream clients in their tracks. 🛑 BUT — you can’t just throw words on your page like spaghetti at a wall. 🍝 You’ve got to use strategy! 😉 Why? Because you don’t want your clients to think your offer is just another “nice thing” that they “could have.” You want to show them that it is THE PERFECT solution for them (or isn’t, if they aren’t a good fit). That’s why when you write a sales page, you need to take your readers on a journey... A LOT of things have to happen on this journey to educate your dreamiest of client as to whether your offer is a right fit for them. ...and I’m covering them ALL in episode 21 of the Expert Status Show. You’ll learn my step by step signature sales page method so that you can understand how to write a sales page for yourself! 🎉 It’s seriously one of my most (if not theeeee most) actionable episodes on the podcast — you don’t want to miss it! Click the link in my bio to find your way to the Expert Status Show on iTunes. It’s episode 21! ❤️
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    Step 1: Pour a glass of rosé (Jk jk, that’s definitely not step 1, although I’m not going to pretend it doesn’t help 😏) But in all seriousness, your sales page has the power to stop your dream clients in their tracks. 🛑 BUT — you can’t just throw words on your page like spaghetti at a wall. 🍝 You’ve got to use strategy! 😉 Why? Because you don’t want your clients to think your offer is just another “nice thing” that they “could have.” You want to show them that it is THE PERFECT solution for them (or isn’t, if they aren’t a good fit). That’s why when you write a sales page, you need to take your readers on a journey... A LOT of things have to happen on this journey to educate your dreamiest of client as to whether your offer is a right fit for them. ...and I’m covering them ALL in episode 21 of the Expert Status Show. You’ll learn my step by step signature sales page method so that you can understand how to write a sales page for yourself! 🎉 It’s seriously one of my most (if not theeeee most) actionable episodes on the podcast — you don’t want to miss it! Click the link in my bio to find your way to the Expert Status Show on iTunes. It’s episode 21! ❤️
  • ...and then there were three... baby Hodge coming September ❤️❤️❤️
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    ...and then there were three... baby Hodge coming September ❤️❤️❤️
  • Have you ever believed that the only way to get good copywriting on your website is to hire a copywriter? You might think you need to spend $4K+ to hire a professional copywriter, but all you need is to be your OWN copywriter. Here’s how... 1. Learn to listen When you listen to the words your clients are actually saying, you can use that language in your copywriting. 2. Learn the basic copywriting rules Copywriting is a whole lot less like creative writing and a whole lot more like math. It’s a formula. You don’t have to be a great writer to master it. 😉 3. Communicate with clarity Ditch the fancy words! The most powerful messaging is often the most simple and uncomplicated Want to learn more? I’ve created a free masterclass just for you! How to become the no. 1 choice for your dream clients with personality-packed website copywriting …so you don’t sound stuffy, generic, or cheesy! Watch it now at elisehodge.com.au/class (link in bio!) 🎉
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    Have you ever believed that the only way to get good copywriting on your website is to hire a copywriter? You might think you need to spend $4K+ to hire a professional copywriter, but all you need is to be your OWN copywriter. Here’s how... 1. Learn to listen When you listen to the words your clients are actually saying, you can use that language in your copywriting. 2. Learn the basic copywriting rules Copywriting is a whole lot less like creative writing and a whole lot more like math. It’s a formula. You don’t have to be a great writer to master it. 😉 3. Communicate with clarity Ditch the fancy words! The most powerful messaging is often the most simple and uncomplicated Want to learn more? I’ve created a free masterclass just for you! How to become the no. 1 choice for your dream clients with personality-packed website copywriting …so you don’t sound stuffy, generic, or cheesy! Watch it now at elisehodge.com.au/class (link in bio!) 🎉
  • I’ve created a FREE COPYWRITING CLASS for you! 🎉🎉 How to become the no. 1 choice for your dream clients using personality-packed website copy. ...so you don’t sound stuffy, generic, or cheesy! In just 60mins, you’ll learn: 1️⃣ The 3 BIG copywriting mistakes you're making on your website that are holding you back from attracting your dream clients (& how to avoid them!) 2️⃣ How to capture the attention of your dream clients so they feel an instant connection with you (& the secret to filtering out the wrong clients!) 3️⃣ How to effortlessly communicate your value and expertise so you're the no. 1 choice again & again! 4️⃣ The step-by-step Dream Client Attraction System that helps you write every page of your website in less than 30 days, so you never have to waste hours staring at a blinking cursor ever again! Best of all? It’s available on demand, so you can tune in today as you cook dinner or go for a walk. 😉 Want access? DM me “CLASS” and I’ll send you the link. ❤️
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    I’ve created a FREE COPYWRITING CLASS for you! 🎉🎉 How to become the no. 1 choice for your dream clients using personality-packed website copy. ...so you don’t sound stuffy, generic, or cheesy! In just 60mins, you’ll learn: 1️⃣ The 3 BIG copywriting mistakes you're making on your website that are holding you back from attracting your dream clients (& how to avoid them!) 2️⃣ How to capture the attention of your dream clients so they feel an instant connection with you (& the secret to filtering out the wrong clients!) 3️⃣ How to effortlessly communicate your value and expertise so you're the no. 1 choice again & again! 4️⃣ The step-by-step Dream Client Attraction System that helps you write every page of your website in less than 30 days, so you never have to waste hours staring at a blinking cursor ever again! Best of all? It’s available on demand, so you can tune in today as you cook dinner or go for a walk. 😉 Want access? DM me “CLASS” and I’ll send you the link. ❤️
  • CLIENT FEATURE: Brand Messaging & Website Copywriting for @curatewellco 👇🏼 When Pia first came to me, she felt like her website copywriting didn’t accurately capture her personality, company culture, brand, or the value she brings to her client relationships. Her goal? That everyone who landed on her website would feel and experience the Curate Well Co. difference. ✨ So that’s exactly what I set out to create. I kickstarted the process with in-depth client research, followed by creating a robust brand messaging guide, and then lastly by translating steps one and two into five pages of client-connecting website copy. Two rounds of edits later, and I couldn’t be more pleased with the outcome. Here’s just a snippet… Curate Well Co Coaching and community for impact-driven entrepreneurs who want to intentionally scale while maintaining the integrity of their work… and without losing connection to their community. Swipe right for a sneak peek of the new curatewell.co site & for the kind words Pia had to say about her new copywriting. Pia & the Curate Well Co. team — it was a dream to work with you. You do everything with excellence without ever sacrificing relationship — and that’s something I truly admire. 🤍 Is 2021 your year for a brand messaging and website copywriting refresh so that you finally have words that connect with your dream clients and sound like you? I’m only taking on one website copywriting project this quarter. Interested? DM me to learn more about how you can apply to work with me. 💫
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    CLIENT FEATURE: Brand Messaging & Website Copywriting for @curatewellco 👇🏼 When Pia first came to me, she felt like her website copywriting didn’t accurately capture her personality, company culture, brand, or the value she brings to her client relationships. Her goal? That everyone who landed on her website would feel and experience the Curate Well Co. difference. ✨ So that’s exactly what I set out to create. I kickstarted the process with in-depth client research, followed by creating a robust brand messaging guide, and then lastly by translating steps one and two into five pages of client-connecting website copy. Two rounds of edits later, and I couldn’t be more pleased with the outcome. Here’s just a snippet… Curate Well Co Coaching and community for impact-driven entrepreneurs who want to intentionally scale while maintaining the integrity of their work… and without losing connection to their community. Swipe right for a sneak peek of the new curatewell.co site & for the kind words Pia had to say about her new copywriting. Pia & the Curate Well Co. team — it was a dream to work with you. You do everything with excellence without ever sacrificing relationship — and that’s something I truly admire. 🤍 Is 2021 your year for a brand messaging and website copywriting refresh so that you finally have words that connect with your dream clients and sound like you? I’m only taking on one website copywriting project this quarter. Interested? DM me to learn more about how you can apply to work with me. 💫
  • Ever feel completely stumped when someone asks “so... what do you do?” It’s like all of a sudden you have no freaking clue. 🤣🤣🤣 I SO get it. I’ve been there too... stumbling over my words and asking my husband to explain it for me, LOL. But that ain’t going to cut it when it comes to talking to your dream clients. Because if you’ve got no idea how to explain what you do, they’re going to be just as confused. 😉 Ready to set the record straight for good? In the latest episode of the Expert Status Show, I’m sharing my EXACT formula for explaining what you do. It’s seriously straightforward when you know how. Tune in on Apple Podcast! (Link in bio) 🎧 PS: Got a question about this? Drop it below. I’m here to help you take your messaging from confusion to clarity. ✨
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    Ever feel completely stumped when someone asks “so... what do you do?” It’s like all of a sudden you have no freaking clue. 🤣🤣🤣 I SO get it. I’ve been there too... stumbling over my words and asking my husband to explain it for me, LOL. But that ain’t going to cut it when it comes to talking to your dream clients. Because if you’ve got no idea how to explain what you do, they’re going to be just as confused. 😉 Ready to set the record straight for good? In the latest episode of the Expert Status Show, I’m sharing my EXACT formula for explaining what you do. It’s seriously straightforward when you know how. Tune in on Apple Podcast! (Link in bio) 🎧 PS: Got a question about this? Drop it below. I’m here to help you take your messaging from confusion to clarity. ✨
  • Wondering why your messaging isn't connecting with your ideal clients... read this: 👇🏼⁠ ⁠ 💣 Drop the industry lingo.⁠ ⁠ Here's the thing: Because you're an expert in your niché, you know all the fancy words and phrases that experts like you use. ⁠ ⁠ ...But your ideal client isn't an expert in what you do, so they don't understand your industry-specific language. ⁠ ⁠ Here's an example of what this looks like...⁠ I help conscious parents engage and connect with their children using emotionally intelligent discipline choices.⁠ ⁠ Now, let's drop the industry lingo...⁠ I help mums connect with their children daily without every conversation turning into an argument.⁠ ⁠ Do you see how this sentence becomes so much more powerful when we drop the industry language and use words that the ideal client would actually use and understand?⁠ ⁠ Now when the ideal client reads the sentence, they will actually CONNECT with it. ⁠ ⁠ Apply this to your own biz but putting your I help statement through this simple test:⁠ - Does it include industry lingo?⁠ - Does it show the transformation your clients want?⁠ - Does it use words your ideal clients actually use? ⁠ ⁠ Hot tip: Most people try to include the whole kitchen sink in their I help statement. You don't need to do this. Focus on communicating one clear transformation that will actually CONNECT with your ideal client. Connecting is point A... because if you can't connect, you won't even get the opportunity to convert. 😉⁠ ⁠ Wanna learn more about how you can instantly connect with your ideal clients using the right words? I've created a free class to show you how, and I'd love to get it in your hands! DM me class if you'd like the link. 🥳
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    Wondering why your messaging isn't connecting with your ideal clients... read this: 👇🏼⁠ ⁠ 💣 Drop the industry lingo.⁠ ⁠ Here's the thing: Because you're an expert in your niché, you know all the fancy words and phrases that experts like you use. ⁠ ⁠ ...But your ideal client isn't an expert in what you do, so they don't understand your industry-specific language. ⁠ ⁠ Here's an example of what this looks like...⁠ "I help conscious parents engage and connect with their children using emotionally intelligent discipline choices."⁠ ⁠ Now, let's drop the industry lingo...⁠ "I help mums connect with their children daily without every conversation turning into an argument."⁠ ⁠ Do you see how this sentence becomes so much more powerful when we drop the industry language and use words that the ideal client would actually use and understand?⁠ ⁠ Now when the ideal client reads the sentence, they will actually CONNECT with it. ⁠ ⁠ Apply this to your own biz but putting your "I help" statement through this simple test:⁠ - Does it include industry lingo?⁠ - Does it show the transformation your clients want?⁠ - Does it use words your ideal clients actually use? ⁠ ⁠ Hot tip: Most people try to include the whole kitchen sink in their "I help" statement. You don't need to do this. Focus on communicating one clear transformation that will actually CONNECT with your ideal client. Connecting is point A... because if you can't connect, you won't even get the opportunity to convert. 😉⁠ ⁠ Wanna learn more about how you can instantly connect with your ideal clients using the right words? I've created a free class to show you how, and I'd love to get it in your hands! DM me "class" if you'd like the link. 🥳
  • Happy birthday to my best friend. Kind hearted, generous beyond measure, gentle spirited, deeply caring, self sacrificial... these are just a few words that come to mind when I think of you. *Cue the tears* 😭 I am truly inspired by you — by the way you never stop loving people, showing up, and giving 110%, even as you’re experiencing a heck of a lot of unending physical pain. I just don’t think I could do it, I’m too selfish. But there isn’t a selfish bone in your body (I’m convinced of it!), and that’s why you’re my better half. I honour your today @hodge_b and the 29 years of life you’ve lived so far. Who you are is truly a gift and I want to spend the rest of my life making sure you know that. I love you! ❤️ If you know him & love him, wish Brad a happy birthday. 🎉🎉
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    Happy birthday to my best friend. Kind hearted, generous beyond measure, gentle spirited, deeply caring, self sacrificial... these are just a few words that come to mind when I think of you. *Cue the tears* 😭 I am truly inspired by you — by the way you never stop loving people, showing up, and giving 110%, even as you’re experiencing a heck of a lot of unending physical pain. I just don’t think I could do it, I’m too selfish. But there isn’t a selfish bone in your body (I’m convinced of it!), and that’s why you’re my better half. I honour your today @hodge_b and the 29 years of life you’ve lived so far. Who you are is truly a gift and I want to spend the rest of my life making sure you know that. I love you! ❤️ If you know him & love him, wish Brad a happy birthday. 🎉🎉
  • Merry Christmas from the Hodges. Jesus is the reason for the season, and I’m feeling so so grateful this year. Love to you all. ❤️
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    Merry Christmas from the Hodges. Jesus is the reason for the season, and I’m feeling so so grateful this year. Love to you all. ❤️
  • I am unashamedly OBSESSED and IMPRESSED with the members inside The Copywriting Academy. I'm practically grinning from ear to ear as I'm typing this!! These women have taken some serious action this year, during a year that has been... well... a lot for so many. I really admire the way they have persevered through the challenging times, invested in their businesses, and booked their dream clients. When members join The Copywriting Academy and take ACTION, they see results like this... 🎉 Booking 18 weddings in a matter of months (in a pandemic, btw) 🎉 Getting an increase in new enquiries because their copy is finally capturing their dream clients' attention 🎉 Booking a client for a three-month retainer in the first week of implementing the strategies inside the Academy. Swipe for more wins. 👉🏼 Want 2021 to be the year you start booking your dream clients because you finally have high-converting copywriting that does the selling for you? DM me dream clients. 😍 I'll share a free training with you that goes over my step-by-step Dream Client Attraction System. It's the exact system I teach my members inside The Copywriting Academy. DM me Dream clients to get access!
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    I am unashamedly OBSESSED and IMPRESSED with the members inside The Copywriting Academy. I'm practically grinning from ear to ear as I'm typing this!! These women have taken some serious action this year, during a year that has been... well... a lot for so many. I really admire the way they have persevered through the challenging times, invested in their businesses, and booked their dream clients. When members join The Copywriting Academy and take ACTION, they see results like this... 🎉 Booking 18 weddings in a matter of months (in a pandemic, btw) 🎉 Getting an increase in new enquiries because their copy is finally capturing their dream clients' attention 🎉 Booking a client for a three-month retainer in the first week of implementing the strategies inside the Academy. Swipe for more wins. 👉🏼 Want 2021 to be the year you start booking your dream clients because you finally have high-converting copywriting that does the selling for you? DM me "dream clients". 😍 I'll share a free training with you that goes over my step-by-step Dream Client Attraction System. It's the exact system I teach my members inside The Copywriting Academy. DM me "Dream clients" to get access!