We are saddened to hear the loss of iconic fashion designer, Karl Lagerfeld, a true creative genius who’s legacy will live on throughout the fashion and design world.
Scared of the lens? You may have got the hint that lately we at littleBIG have been pushing through the fear barrier and throwing ourselves in front of the camera to tell our stories and show you who we are (see our FB for some of the hilarity, bad lighting, entertainment and killer insights we've been shooting). What we've learned so far? 1. Just do it. While our creatives wince every time, sometimes it's better just to put your video out there and don't labour over lighting, editing, etc. 2. Be quick and off the cuff. Usually, our best videos are when we're just riffing really naturally. 3... UNLESS you're a more introverted type. Our more introverted #littleBIGsters do amazing videos when they've had 1/2 hour (or much longer!) to map out their key points. 4. Face the light (praise!). No really, face the light - ideally natural out the window or what not. Smooths the skin, makes you all glowy, etc. DM us with your photography questions and our creative team will chat with you!
What is your weapon of choice? For our Creative Director Rich it's Nike Air Max - his sneaky secret to bumping him up over 6'2. But when it comes to marketing what's yours? While all businesses need to take an integrated approach in this multi-media age, pick one channel that leads. Where are your audience? How do they receive most of their information? What feels natural to your business? What will give you the most bang for buck? Consider this and select your weapon of choice. TV advertising? Digital-focused PR? Social media? Killer website and SEO? Outdoor ads? Activations in public spaces? Sampling? Influencers? Traditional media relations? DM us if you'd like some help figuring this out or visit the link in our bio.
It's been a big week for our office fashionista and resident male model, @son.of.sass heading up to Sydney and hosting the @drmartensausnz showings at @laporte_space. Too much fun meeting his new BFF @elisa.cyz. 😍 Another successful littleBIG event.
Timing is everything when it comes to marketing. Through our strategic planning process, we carefully consider what to do when so you get the best bang for your buck and smash those objectives. Find out more via the link in bio.
Happy V Day lovers! The office romantics have come up with some fresh date ideas for the next time you want to knock the socks off that special someone. Live on the blog now via link in bio. 🧡