Wishing everyone a Happy St Patrick's Day - a day for us all to enjoy and decide what we feel #lucky for! What's your definition of lucky?
Hands up for 20% off our entire Body Silk Seamless Collection - including our Body Silk Seamless Yoga Nursing Bra, perfect for your sweaty endeavours - for those who need a little zen in their life!
Colours? We've got you covered. Shop our most beloved style of our Body Silk Seamless in a range of colours now at 20% off. Tell us in the comments below which hue is you!
SALE ALERT// Looks cute - ✔️ Can be worn day (think: layering) or night (think: nursing) - ✔️ Currently on sale at 20% off - ✔️ Shop our Body Silk Seamless collection now through Friday at 20% off, while quantities last. One of our #MomSaid: Tank is supportive and comfortable as a layering tank during the day, or as an easy access sleep top at night.
SALE ALERT // Something seems a bit lucky about this week! Shop our award-winning Body Silk Seamless Collection (featuring our Nursing Bra above) at 20% off, now through to Thursday. Tag your favourite mom friend to get the fun going! #startthecar #BSSsale 🍀🍀🍀🍀
Life's always in the details - as is the case with our Belle Underwire Nursing Bra. Don't be fooled by the beautiful rose gold details here - this nursing bra goes the extra mile. The flexible wire in this bra was designed to move with your body - forwards, backwards and sideways - so you can feel comfortable and confident while nursing. Specially made for the mom who simply loves to wear an underwire nursing bra for breastfeeding, you can mix this bra back into your wardrobe once you've established your breastfeeding routine!
Over the past two days, our people, our brand and our integrity have been put into question over our new Belly and Back Multi-Zone Pregnancy Support Band with accusations that our design was copied directly from Blanqi. We want to take a moment to first and foremost say that we confidently stand behind the authenticity of our designs and we want all moms and moms-to-be to know that the statements being made are without the full story. We started on this journey into the world of support garments 2 years ago. The same rigour we put into the design and development of our nursing bras went into our Belly and Back Support Band. Through extensive research of what was currently available in the marketplace and trying dozens of different support bands on our own test wear Moms, we were able to solve specific challenges that our pregnant moms were facing. Specific Challenges We Heard: - Lack of bands offering back support - Minimal support for under and around the sides of a growing belly - Bottom hem rolling up as belly is expanding - Wanting a tube that did more than “just hold their pants up” We agree, that at first glance our product can look like other support bands and look similar in nature online. It’s only when you actually see them side by side and more importantly wear them, that you immediately see and feel the difference, as our many test wear Moms confirmed. What Makes our Support Band Different: We were extremely methodical in our engineering approach in terms of where we placed our knit-in zoning to ensure we were addressing the need to evenly distribute the weight from a growing belly. We carefully positioned the side and shaped the back zones to give our pregnant moms better support in these key areas. Finally, a long bottom band that includes a double layer helps anchor the garment in place to stop the band from rolling up. If you still have further questions or concerns about the authenticity of our product, please call us directly so that we can have a conversation. If you still feel inclined to share your opinion, we sincerely ask that you limit your comments to this post so that we too can have a conversation. Thank you!
We’ve been designing for and providing support to pregnant and nursing moms for over 25 years and are very proud of the thought-process that goes into the design and development of our products. Entering most recently into a new category with our Belly and Back Support Band was no exception. Through our test wear program over the past two years, where we work directly with moms to hear their feedback and create products they truly need, we identified the need to introduce a pregnancy band into our product lineup to support our bravado moms. From there, we spent a great deal of time researching what is available in the market to support pregnant woman’s belly and back, especially within the 3rd trimester. We’re excited for all our pregnant moms to give our new Belly and Back Pregnancy Support Band a try and get the support they deserve during their pregnancy! Have any questions? Reach out to us via our customer service.