Image optimization

The image optimization add-on provides the following benefits to your Instagram widget:

  • Support for modern image formats such as Avif and WebP.
  • Provides multiple sizes of the images in the widget.
  • Images will be visible in the widget even if the token is expired.
  • Improved loading time of the widget.
  • Improved Core Web Vitals.
  • One upgraded widget included.

Price: $49 per year per Instagram account

Differences between the widgets

Free Upgraded Upgraded with optimized images
All basic features
Automatic content update every 24 hours 30 minutes 30 minutes
CDN Not included
Option to edit widget settings Not available
Works on HTTPS websites No
Expired token notifications Not included
JPEG images
WebP images Not supported Not supported
AVIF images Not supported Not supported
Multiple image sizes Not supported Not supported
Images loading when the token is expired No No
Loading speed and Core Web Vitals
Very fast
Views Unlimited Unlimited Unlimited
Watermark/ads None! None! None!
Price $0
One-time per widget
Yearly per Instagram account
One upgraded widget is included!
Upgrade now! Upgrade now!

Image optimization details

Support for modern image formats in Avif and WebP

Usually, Instagram returns photos from their API in the traditional JPEG format. Optimization add-on supports WebP and AVIF. These are better than JPEG because they provide superior image quality at smaller file sizes.

Delivering crisp, vibrant images with lightning-fast loading times empowers websites to stand out in a competitive landscape, captivate their audience, and enhance user engagement.

This add-on also covers older browsers with the fallback to the default JPEG format.

Multiple sizes of the images in the widget

By default, Instagram returns only one large photo size. The optimization add-on delivers multiple image sizes within the widget. It ensures optimal image rendering across different devices, improves website performance, and enhances user experience by displaying the most suitable image size.

Instead of loading a large, high-resolution image, the browser can fetch and display the most suitable version. This approach reduces the amount of data transferred over the network, minimizing bandwidth usage and enhancing page load speed.

Images will be visible in the widget even if the connection with Instagram is expired

The image optimization add-on offers a remarkable advantage by ensuring that images within the widget are still loaded even if the connection with Instagram is expired.

This functionality guarantees a seamless user experience and prevents the disruption of visual content on the website. It eliminates the risk of broken image links or empty spaces within the widget. It is a game-changer for website owners and visitors.

Improved loading time of the widget

Smaller image sizes achieved through optimization techniques and the use of modern formats like AVIF and WebP directly contribute to faster website loading. Reducing file sizes means less data needs to be transferred, resulting in shorter loading times.

Embracing these modern image formats with superior compression algorithms further amplifies the speed improvements, allowing images to be delivered and rendered swiftly, providing a seamless and efficient browsing experience for website visitors.

Improved Core Web Vitals

Core Web Vitals are key performance metrics that assess and measure websites' user experience and performance. Websites that provide a better UX, measured by the Core Web Vitals metrics, may boost search rankings.

Image optimization impacts the Core Web Vitals metrics by improving LCP, reducing CLS, and decreasing TBT, leading to better user experiences and potentially higher search engine rankings.

Covers all widgets for a given Instagram account

The Image optimization add-on covers all the widgets (free and widgets with upgrade add-on) for the given Instagram account. Suppose you have 2 or 3 Instagram widgets for your Instagram account. In that case, you need a single image optimization add-on to cover everything.

One widget upgrade add-on is gratis!

If you decide to purchase this add-on, you will receive one widget upgrade add-on for the selected widget as a bonus (saves 10$!). It is optional, so if you already have an upgraded widget, you can skip it.

Yearly fee per Instagram account

This add-on is valid for one year per your Instagram account. It is about 4$ USD monthly only. You can pay using either PayPal or a credit/debit card.