The difference between Business and Consumer connection

The Instagram account can be linked to the LightWidget in two ways:

  1. using Business connection,
  2. using Consumer connection.

The Business connection uses Facebook Page to connect a Professional Instagram account – A Business or Creator account.

With the Consumer connection, you can connect any Instagram account directly via Instagram. It is possible to connect Business and Creator accounts using this method.

The main difference between these two connection methods is the number of options available when creating the widget. A Business connection offers more options than a Consumer connection.

Business connection

The Instagram account you want to connect must be either a Business or Creator Instagram account. This account must also be linked to the Facebook page.
When connecting Instagram account using this connection method, you will be redirected to the Facebook website.
With a Business connection, all options in the widget creator are available.

Consumer connection

You can connect any Instagram account using this connection method. When connecting your Instagram account, you will be redirected to the Instagram website.
When selecting a consumer connection, some options in the widget creator are not available. For example, displaying the number of likes and comments. Some of the widget header options are also not available.

Comparison

  Business connection Consumer connection
Type of Instagram account Only Professional Instagram accounts (Business or Creator Accounts) All accounts
Requirements Having valid Instagram account connected to Facebook Page Having valid Instagram account
Number of followers Available Not available
Number of following users Available Not available
Profile picture Available Not available
Number of likes per post Available Not available
Number of comments per post Available Not available
Instagram API Instagram Graph API Basic Display API
Photo posts in widgets Supported Supported
Video posts in widgets Supported Supported
Carousel posts in widgets Supported Supported
IGTV posts in widgets Not supported Not supported
Reel posts in widgets Not supported Not supported

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    j.eduvalenzuela

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