The difference between Business and Consumer connection

You can connect your Instagram account with LightWidget in two ways using a:

  1. Business connection with Instagram Login,
  2. Business connection with Facebook Login.

Using one of the business connections enables more widget-creator options. Below, you can find more details about each connection’s requirements.

Business connection with Instagram Login.

The Instagram account you want to connect to your user account must be a Business or Creator Instagram account.

Connecting your Instagram account using this connection method will redirect you to the Instagram website.

Connecting your Instagram account using this connection method will redirect you to the Facebook website.

With a business connection, all widget creator options are available.

Business connection with Facebook Login.

The Instagram account you want to connect to your user account must be a Business or Creator Instagram account. You must also link this Instagram account to the Facebook page.

Connecting your Instagram account using this connection method will redirect you to the Facebook website.

With a business connection, all widget creator options are available.

Consumer connection.

This method is deprecated and will no longer work. If your account is still connected using the Consumer connection, please follow the steps in our migration guide to the business connection.

Comparison

Here is the comparison table between the available features in each connection type:

  Business connection with Facebook Login Business connection with Instagram Login
Type of Instagram account Only Professional Instagram accounts (Business or Creator Accounts) Only Professional Instagram accounts (Business or Creator Accounts)
Requirements Having a valid Professional Instagram account connected to Facebook Page Having a valid Professional Instagram account
Facebook Page Required Not required
Number of followers Available Available
Number of following users Available Available
Profile picture Available Available
Number of likes per post Available Available
Number of comments per post Available Available
Instagram API Instagram Graph API Instagram Graph API
Photo posts in widgets Supported Supported
Video posts in widgets Supported Supported
Carousel posts in widgets Supported Supported
Reel posts in widgets Supported Supported

Comments (2)

  • Insta

    jo***@gmail.com

  • On the old version with consumer access we had to refresh access to the token at least once a year. Once we've switched to a Business connection, will we need to refresh access to the token during the year? Once we've switched to a Business connection, will we need to refresh access to the token during the year?

    en***@givaudan.com

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