The difference between Business and Consumer connection

You can connect your Instagram account with LightWidget in two ways:

1. using a Business connection,
2. using a Consumer connection.

The Business connection uses Facebook Page to connect a Professional Instagram account – A Business or Creator account.

With the Consumer connection, you can connect any Instagram account with our app directly via Instagram. It is possible to connect Business and Creator accounts using this method.

The main difference between these two connection methods is the number of options available when creating the widget. A Business connection offers more options than a Consumer connection.

Business connection.

The Instagram account you want to connect must be a Business or Creator Instagram account. You must also link this account to the Facebook page.

Connecting your Instagram account using this connection method will redirect you to the Facebook website.

With a Business connection, all options in the widget creator are available.

Consumer connection.

You can connect any Instagram account using this connection method. You will be redirected to the Instagram website when linking your Instagram account.

When selecting a consumer connection, some widget creator options are unavailable – for example, displaying the number of likes and comments.

Some of the widget header options are also not available.

Comparison

Here is the comparison table between the available features in each connection type:

	Business connection	Consumer connection
Type of Instagram account	Only Professional Instagram accounts (Business or Creator Accounts)	All accounts
Requirements	Having a valid Instagram account connected to Facebook Page	Having a valid Instagram account
Number of followers	Available	Not available
Number of following users	Available	Not available
Profile picture	Available	Not available
Number of likes per post	Available	Not available
Number of comments per post	Available	Not available
Instagram API	Instagram Graph API	Basic Display API
Photo posts in widgets	Supported	Supported
Video posts in widgets	Supported	Supported
Carousel posts in widgets	Supported	Supported
Reel posts in widgets	Supported	Supported