The difference between Business and Consumer connection
You can connect your Instagram account with LightWidget in two ways using a:
- Business connection with Instagram Login,
- Business connection with Facebook Login.
Using one of the business connections enables more widget-creator options. Below, you can find more details about each connection’s requirements.
Business connection with Instagram Login.
The Instagram account you want to connect to your user account must be a Business or Creator Instagram account.
Connecting your Instagram account using this connection method will redirect you to the Instagram website.
Connecting your Instagram account using this connection method will redirect you to the Facebook website.
With a business connection, all widget creator options are available.
Business connection with Facebook Login.
The Instagram account you want to connect to your user account must be a Business or Creator Instagram account. You must also link this Instagram account to the Facebook page.
Connecting your Instagram account using this connection method will redirect you to the Facebook website.
With a business connection, all widget creator options are available.
Consumer connection.
This method is deprecated and will no longer work. If your account is still connected using the Consumer connection, please follow the steps in our migration guide to the business connection.
Comparison
Here is the comparison table between the available features in each connection type:
| Business connection with Facebook Login | Business connection with Instagram Login | |
|---|---|---|
| Type of Instagram account | Only Professional Instagram accounts (Business or Creator Accounts) | Only Professional Instagram accounts (Business or Creator Accounts) |
| Requirements | Having a valid Professional Instagram account connected to Facebook Page | Having a valid Professional Instagram account |
| Facebook Page | Required | Not required |
| Number of followers | Available | Available |
| Number of following users | Available | Available |
| Profile picture | Available | Available |
| Number of likes per post | Available | Available |
| Number of comments per post | Available | Available |
| Instagram API | Instagram Graph API | Instagram Graph API |
| Photo posts in widgets | Supported | Supported |
| Video posts in widgets | Supported | Supported |
| Carousel posts in widgets | Supported | Supported |
| Reel posts in widgets | Supported | Supported |
On the old version with consumer access we had to refresh access to the token at least once a year. Once we've switched to a Business connection, will we need to refresh access to the token during the year? Once we've switched to a Business connection, will we need to refresh access to the token during the year?
en***@givaudan.com •